In the world of digital marketing, every touchpoint with your audience matters. A thank you page is more than a polite acknowledgment. It’s an opportunity to nurture relationships, drive additional actions, and build long-term customer loyalty. Done right, it can turn a one-time transaction into a long-term customer connection.

In this article, I’ll discuss the importance of thank you pages and explain how to create them. I’ll also share 8 thank you page examples that you can draw inspiration from.

• Why Every Business Needs a Thank You Page
• How to Create a Thank You Page (2 Methods)
• 3 Essential Elements of a Thank You Page
• After-Optin Thank You Page Examples
• After-Sale Thank You Page Examples

Why Every Business Needs a Thank You Page

A thank you page does more than just confirm an order or action. It’s a vital touchpoint in the customer journey that can enhance user experience, build trust, and even boost sales. Here are several reasons why every business should use a thank you page:

• First Impressions: The thank you page sets the tone for future interactions, creating a positive experience that can increase customer loyalty.
• Building Trust: A personalized thank you page reassures users that their action was successful and appreciated, which creates trust and credibility.
• Upselling and Cross Selling: Include personalized recommendations for related products or services. This tactic can increase your average order value (AOV).
• Encouraging Engagement: Use the thank you page to ask customers to follow your brand on social media, join your community, or participate in other offers.
• Customer Retention: A well-crafted thank you page can reinforce the customer’s decision to buy, reducing buyer’s remorse and increasing the likelihood of repeat business.
• Survey and Feedback Collection: Ask for customer feedback with a quick survey, helping you gather valuable insights to improve your website and products.
• Nurturing Leads: Keep the relationship going by offering additional content, guides, or special deals. Doing so will help you nurture new leads through your sales funnel.

How to Create a Thank You Page (2 Methods)

There are 2 different ways you can create a successful thank you page:

• Build a thank you page with SeedProd (for WordPress)
• Create a thank you popup with OptinMonster (for any site)

1. Build a Thank You Page With SeedProd (for WordPress)

SeedProd is our #1 choice for WordPress page builders. It has a specific focus on building specialized landing pages such as thank you pages. However, you can also use it to build your entire website.

SeedProd has 350+ pre-made page templates, including several thank you page templates:

SeedProd also has an easy drag-and-drop builder, so you can customize any template in just a few minutes.

You can customize your thank you page to generate leads and boost conversions with pre-built blocks like contact forms, giveaways, countdown timers, social profiles, and much more.

Sign up for SeedProd and make custom thank you pages in minutes!

2. Create a Thank You Popup With OptinMonster (for Any Site)

On the other hand, if you don’t want to create a separate landing page, you can create a thank you popup with OptinMonster.

By default, most of our 700+ templates include 3 views:

• Yes/No View: Ask visitors a simple yes/no question such as “Do you want to save 30% off today’s purchase?”
• Optin View: Ask visitors to submit an email address, feedback, and/or other information.
• Success View: Confirm that the submission was successful and offer next steps.

The Success View is essentially the popup version of a thank you page, and you can optimize it in many of the same ways.

For example, here’s what the Success View looks like for our Birthday Discount popup template:

This Success View does 3 important things:

• Thanks the visitor for subscribing to your email list.
• Provides the promised discount code.
• Includes a large call-to-action (CTA) button to start shopping.

No matter which template you choose, you can add any elements you want in our easy drag-and-drop builder:

Here are just a few of the types of blocks you can add to your popups:

• Text fields informing users of next steps (such as checking their email to confirm their subscription)
• Embedded videos
• Countdown timers
• Buttons linking to product pages, customer support, and more
• Social media links
• ChatBots
• and more

Plus, OptinMonster offers robust targeting and triggering rules, so you can show your messages to the right people at exactly the right time. Try OptinMonster today, with our 14-day money-back guarantee!

3 Essential Elements of a Thank You Page

Some thank you pages are seen by new email subscribers, and others are seen by new or returning customers. However, every thank you page must have these 3 essential elements.

1. A confirmation message
2. A clear call to action
3. Specific instructions on what to do next

If any one of these key ingredients is missing, then your thank you page will fall short.

1. Confirmation Message

For a good user experience, and to serve its primary function, your thank you page must include a confirmation that the user’s action was successful.

You need to actually spell it out for them. Otherwise, you’ll risk leaving them confused or disoriented.

A simple, “Thank you for subscribing!” or “Your order is complete!” will do just fine. Just make sure the user knows what has happened, as well as what they should expect to happen next, if necessary.

Unfortunately, this is where most thank you pages stop. If you want to stop leaving money on the table, you’ll need to get your users to take another action right away. Which brings us to the next thank you page element.

2. Call to Action (CTA)

Now that you’ve confirmed their successful action, it’s time to take your thank you page to the next level by adding in a call to action (CTA).

A very clear CTA will move your users to take the next step in your sales process.

This is the part where most thank you pages fall short, but adding this one thing to your thank you page will make the world of difference in terms of your conversions and sales.

Your CTA could be as simple as a button to download the lead magnet your subscriber just signed up for.

Or, it could be more complex, like offering a coupon code and encouraging users to start shopping. You can see that in this thank you page example created with SeedProd:

So what other CTAs can you include? Here are some great thank you page call to action examples:

• Ask them to whitelist your email address
• Ask them to share on social media
• Ask them to register for a webinar or event
• Ask them to purchase a related product
• Ask them to create an account
• Ask them to fill out a survey

3. Specific Instructions

The 3rd element to put on your thank you page is specific instructions on exactly what to do next.

You already have a call to action that gives users the next step. But to get users to actually take you up on it, you should be specific about what they should do and how.

For example, many email newsletters require a double opt-in. That’s when someone has to complete 2 steps before they’re added to your email marketing list:

1. They have to sign up for your email list on your website.
2. They have to click a confirmation link in an email you send them.

If you use a double opt-in, you must make that clear in your thank you page. That way, users know that they have 1 more step to complete.

For example, your thank you message can say:

“Thank you for signing up! To start receiving our weekly newsletter, you must click the confirmation link in the email we just sent you. Check your inbox now!”

That single sentence includes all 3 essential thank you page elements: a thank you, specific instructions, and a CTA to check their email.

Now that you know the 3 essential elements, let’s look at some thank you page examples.

These 8 thank you pages are highly effective at moving new subscribers and customers further along your sales funnel.

I’ve divided the examples into 2 categories: thank you pages that appear after an optin and after a purchase.

After-Optin Thank You Page Examples

When someone successfully opts into your email list, you can use your thank you page to accomplish 1 of 3 main goals:

1. Drive more traffic to your optin by encouraging sharing
2. Begin to nurture leads
3. Acquire customers right away

Here are some examples of after-optin thank you pages:

Thank You Page Example #1: Social Sharing

Did you know that your thank you page can actually drive more optins?

When you use your thank you page to drive more traffic to your optin form, you can increase your signups. For example, users saw this thank you popup when they signed up for a live webinar, which was used as a lead magnet to get more email subscribers.

The Success View of this popup encourages new subscribers to invite friends to also sign up. There are 2 CTA buttons to share the signup form on social media.

As the subscribers’ friends sign up for the webinar, they’ll also see this thank you page that encourages them to share the signup form, as well. This creates a powerful snowball effect that can help you grow your email list and webinar attendance quickly.

You can even include an extra incentive for them to share. RafflePress is the best giveaway plugin for WordPress, and you can use it easily add a giveaway to your thank you page.

This is a fun and effective way to incentivize new subscribers to share your optin page.

With the verified bonus actions, you can reward users with extra giveaway entries for sharing your page.

Many users will be more than willing to share your optin page for a better chance of winning an awesome prize.

Thank You Page Example #2: Related Blog Content

You can also use your thank you page to begin the lead nurturing process right away.

After all, why wait? The more you can increase your touch points with a lead, the more likely they will become a customer.

One way to nurture new subscribers is to recommending posts on your blog that are related to the lead magnet they just signed up for. This will keep them reading and browsing your site for longer.

Here’s a thank you page example where Salesforce included extra resources to explore:

Thank You Page Example #3: Webinar Promotion

You can also nurture your leads by asking them to register for a webinar or an event. Your new subscriber has just shown a high level of interest in your content, so your thank you page is the perfect time to promote your webinar.

Here’s an example of a webinar registration thank you page from Wisita.

Thank You Page Example #4: Community Building

Another way to start nurturing leads right off the bat is by asking them to participate in your community. By bringing new leads into your community and social platforms, you’ll be able to have more of a dialog with them.

In this example, the thank you message includes a call to action to “like us on Facebook”.

Thank You Page Example #5: The Tripwire

After someone opts in with their email address, you can monetize your thank you page to immediately turn that new lead into a customer. Here’s how to monetize your thank you page:

First, you’ll need to have a low-dollar offer, or a “tripwire.” A tripwire is an offer that is a complete no-brainer. It usually falls in the ballpark of $1-$20, depending on the regular price of your products.

Even though it’s priced so low, the tripwire offer still requires someone to pull out their wallet and become a paying customer. This is important because the first sale is the hardest. But when someone has bought from you once, it’s much easier to get them to buy from you again.

Digital Marketer has a great thank you page example with a tripwire. Their success message says that your lead magnet is on the way, and while you’re waiting for it to arrive, you should check out this other offer.

Once you click on the “I’ll take a look” button, you’ll be taken directly to the sales page with a $7 tripwire offer.

Now that we’ve seen some thank you page examples that are shown after an email optin, let’s look at some examples of thank you pages that are shown after the user completes a purchase.

After-Sale Thank You Page Examples

When someone completes a purchase, the goals for your thank you page are going to be a bit different. Your 2 main goals are usually to:

1. Maximize customer value
2. Increase customer retention

Here are some examples of after-sale thank you pages…

Thank You Page Example #6: The Value Maximizer

If your thank you page’s goal is to increase your customer’s value, you can offer a cross-sell or an up-sell.

Here’s an example of how Amazon does it. After you check out with this acoustic guitar, you’ll see some additional options to add a 4-year warranty or add some guitar lessons.

For more ideas to increase customer value, check out our post on increasing your sales funnel conversion rate.

Thank You Page Example #7: Account Creation

If your goal for your thank you page is to increase customer retention, you could ask them to create an account with you.

The thank you page is the ideal time to ask someone to create an account. If you require an account before the purchase, the speed bump might stop the sale. Once the customer has reached the order confirmation page, they’ve already decided that they trust your brand enough to buy.

Crate and Barrel asks you to create an account on their thank you page by suggesting that you “save your information for next time.” This is a great way to word it because it presents the ask as a benefit to the user.

Also note the blue “Take our 1 Minute Survey” button. Including a survey on your thank you page is a great way to gather market research and further improve your sales process!

Thank You Page Example #8: Social Proof

Another way to increase customer retention is to reinforce the decision to buy. When you show the customer that they’ve made a smart purchase, your thank you page helps to eliminate buyer’s remorse. It can also increase the chances of a customer returning to make another purchase.

You can do this by including customer testimonials or even case studies on your thank you page. Any kind of social proof will help new customers to feel good about their decision to buy.

For more ideas like this one, check out our complete guide to social proof.

How OptinMonster Can Enhance Your Thank You Page:

• Design Templates: Choose from a variety of professionally designed templates tailored for thank you pages.
• A/B Testing: Experiment with different designs and messages to see what resonates most with your audience.
• Seamless Integration: Connect with popular email marketing platforms to personalize the user experience further.
• In-depth Analytics: Understand user behavior on your thank you page to continually refine and improve.

With its intuitive design templates, robust A/B testing capabilities, and in-depth analytics, OptinMonster empowers you to create thank you pages that not only express gratitude but also drive action.

Whether you’re looking to upsell, gather feedback, or deepen the connection with your audience, OptinMonster is the partner you need. Elevate your post-conversion strategy with OptinMonster and watch your digital relationships flourish.

Get started with OptinMonster today.

Related Resources:

• How to Write the Perfect Welcome Email Series (Nail Your First 5 Emails)
• Checkout Optimization: 20 Best Wayt to Recover Lost Sales
• How to Win More Sales With Out-of-Stock Pages

For over 10 years, OptinMonster has worked with small businesses and top brands to boost their digital marketing efforts. Our customers include huge companies like Patreon and American Express, along with thousands of small businesses and startups. In short, we know what a great marketing campaign looks like, and we know how to help businesses improve their strategy.

In this article, I’ll look at 8 of the best marketing campaigns from iconic brands like Nike, Coca-Cola, and Barbie. I’ll discuss what makes them so effective and share what small businesses can learn from their success.

• What Makes a Great Marketing Campaign?
• 8 Best Marketing Campaigns to Inspire Your Strategy
  • 1. Nike’s “Just Do It” Campaign
  • 2. “What Would You Do For a Klondike Bar?”
  • 3. GoPro Awards
  • 4. Coca-Cola’s “Share a Coke” Campaign
  • 5. The Pepsi Challenge
  • 6. Old Spice’s “The Man Your Man Could Smell Like”
  • 7. Media Blitz for the Barbie Movie
  • 8. Dollar Shave Club’s Funny Videos

What Makes a Great Marketing Campaign?

The best marketing campaigns are so widely recognized that they become synonymous with the brand. But what sets these campaigns apart? Here are the key elements that make a marketing campaign truly impactful:

Memorability

Memorable campaigns stick in people’s minds long after they’ve seen them. They create emotional connections with the audience through a catchy slogan, a heartwarming message, or an unforgettable gag..

Think of Nike’s “Just Do It” or the “What Would You Do For a Klondike Bar?” ads, both of which I’ll explore later. Both campaigns are instantly recognizable and inseparable from their respective brands.

Cross-Platform Execution

A great marketing campaign isn’t confined to one medium. Instead, it’s strategically spread across multiple channels to reach a wider audience and present consistent messaging.

The key channels in cross-platform marketing include:

• TV: Traditional television advertising remains a powerful way to reach a broad audience.
• Print: Magazines, billboards, and flyers provide physical touchpoints that complement digital efforts.
• Radio: Radio spots are still effective for local and niche markets, especially when combined with online strategies.
• Social media: Platforms like Instagram, Facebook, YouTube, X (formerly Twitter), TikTok, and LinkedIn allow brands to engage with followers, share content, and build communities. Social media is also key to any marketing campaign going viral.
• Email: Personalized email marketing campaigns can nurture leads, promote special offers, and drive engagement.
• Paid search ads: Targeted ads across search engines help capture traffic from interested customers.
• Brand, celebrity, and influencer collaborations: You can expand your reach through partnerships and notable spokespeople.
• Website: Your website is a central hub for campaign information, product details, and purchase opportunities.
• Onsite Marketing Tools: Marketing campaigns drive people to your website. Popups, lead capture forms, and personalized offers can convert those visitors into customers.

8 Best Marketing Campaigns to Inspire Your Strategy

I’ve chosen 8 famous marketing campaigns to discuss in this article. For each ad campaign, I’ll explore why it was so popular and share ideas of what you can learn from each brand’s success.

1. Nike‘s “Just Do It” Campaign

Launched in 1988, the “Just Do It” campaign transformed Nike from a sportswear company into an inspiring lifestyle brand. The campaign wasn’t just about selling athletic gear. It focused on motivating people to push their limits, regardless of their fitness level. With “Just Do It,” Nike positioned itself as a brand for everyone, from professional athletes to everyday people.

Why It’s Memorable: The simplicity and universal appeal of the slogan made it instantly relatable. Nike’s “Just Do It” ads have featured the most beloved athletes in the world, from Michael Jordan to Serena Williams. In the ads the athletes share how they’ve pushed through adversity to succeed:

“Just Do It” is now part of the brand’s DNA. In August 2024 alone, there were 141,100 internet searches for “Just Do It,” according to Semrush:

Platforms Used: Nike’s comprehensive campaign includes TV commercials, print ads, social media, celebrity endorsements, influencer marketing, and more.

What You Can Learn: The “Just Do It” campaign teaches the power of simple, universal messaging that taps into emotion. It also shows the power of consistency: “Just Do It” wouldn’t be as memorable if Nike constantly switched up its slogan.

2. “What Would You Do For a Klondike Bar?”

The “What Would You Do for a Klondike Bar?” campaign became iconic for its fun and quirky approach. Launched in the 1980s, the campaign asked people to perform silly, sometimes outrageous tasks in exchange for a Klondike bar. The ads showcased regular people engaging in lighthearted challenges, and they included a catchy jingle.

Why It’s Memorable: The campaign’s charm lay in its simplicity and humor. The company turned a simple ice cream bar into the ultimate reward for silly stunts. The campaign became so well known that it’s regularly referenced and parodied in pop culture.

To this day, the Klondike Bar YouTube channel is dominated by “What Would You Do For a Klondike Bar?” videos:

Platforms Used: Klondike’s campaign has spanned TV commercials, online videos, in-store promotions, social media, and website messaging.

In fact, the current exit popup on their website features the slogan:

With OptinMonster, you can have a popup like this up and running on your site in just a few minutes. Our exclusive Exit-Intent® technology detects when users are about to leave your site. You can ask for their email address before they go, or offer an enticing coupon to encourage them to buy.

What You Can Learn from Klondike’s Marketing Campaign: Today, the most successful marketing campaigns go viral. And Klondike went viral before the internet existed! Klondike shows the value of creating engaging, interactive campaigns that consumers want to be a part of.

3. GoPro Awards

The GoPro Awards is a long-running marketing campaign by the popular video equipment company. GoPro encourages users to submit videos and photos shot with GoPro equipment for a chance to win prizes. Winners are also featured across the brand’s social media channels and on their website. The campaign highlights the diverse uses for GoPro products, from surfing and skydiving to everyday moments. And they’re all captured by real customers.

Why It’s Memorable: The GoPro Awards is an example of user-generated content (UGC) done right. The professional quality of the winning videos shows what’s possible with a GoPro. With the potential to win prizes and gain exposure, GoPro users are motivated to share their most thrilling footage. This competitive challenge helps build community and brand loyalty among customers.

Platforms Used: YouTube, social media, the GoPro website’s dedicated GoPro Awards page, and influencer collaborations.

What You Can Learn: UGC can be a powerful marketing tool, especially when combined with incentives. That’s why I’ve written a complete guide to UGC to help small businesses use it in their own marketing strategies:

4. Coca-Cola‘s “Share a Coke” Campaign

In their “Share a Coke,” Coca-Cola replaced their iconic logo on bottles with popular names, encouraging customers to find bottles with their names or their friends’ names. The campaign sparked a wave of social sharing as people posted photos of their named bottles. This type of user-generated content is a powerful way to spread a brand message.

Why It’s Memorable: With these personalized bottles and cans, it became a fun challenge to find your own name or to find one to gift to a friend.

The aspect of sharing a Coke with friends taps deeply into the brand’s history, going back to the iconic “I’d Like to Buy the World a Coke” commercial from 1971. Coca-Cola now uses the “Share a Coke” slogan beyond the named-bottle campaign:

Platforms Used: Social media, in-store displays, TV commercials, online ads, and a website that let customers order bottles with specific names.

What You Can Learn from “Share a Coke”: Personalization is key to driving engagement. You can strengthen your connection by tailoring your marketing to individuals. You don’t have to launch a huge campaign to take advantage of personalization. You can use special tags in your email campaigns and website popups to include your customer’s name, city, or other information.

Personalize your website messaging with Smart Tags by OptinMonster!

5. The Pepsi Challenge

Now that we’ve covered Share a Coke, let’s examine one of Pepsi’s most popular advertising campaigns. Launched in 1975, the Pepsi Challenge was a taste-test campaign where blindfolded participants compared Pepsi and Coca-Cola. The ads showed participants choosing Pepsi as the better-tasting cola.

Why It’s Memorable: The campaign stood out for its hands-on approach, directly involving consumers in the brand battle. By offering a blind taste test, Pepsi made the brand’s rivalry with Coke a central focus of public conversation. The Pepsi Challenge campaign isn’t currently a major focus for the brand, but they still occasionally bring it back, like in this video:

Platforms Used: TV commercials, in-store events, print advertisements, and social media.

What You Can Learn From the Pepsi Challenge: Try engaging your audience with interactive experiences. For example, you can offer quizzes, polls, or challenges on your website or social media.

6. Old Spice‘s “The Man Your Man Could Smell Like”

This wildly successful campaign gave Old Spice a fresh and funny makeover. The commercials introduced the now-iconic “Old Spice Guy,” who delivered quirky humor about “smelling like a man.” The ads revamped the brand’s image and made it relevant to a younger audience. The commercials targeted not just men, but also women who shop for their partners.

Why It’s Memorable: The combination of unexpected humor, charm, and absurdity made the ads highly shareable. The rapid-fire jokes caught viewers off guard, encouraging them to watch the ads multiple times and to share them with friends. I personally remember the week the first ad launched. Everyone in my office crowded around a computer monitor to watch the ad on YouTube, and “I’m on a horse” instantly became a catchphrase.

14 years later, the ad’s tongue-in-cheek, exaggerated masculinity is still central to Old Spice’s branding:

Platforms Used: TV commercials, social media platforms, website, and YouTube.

What You Can Learn: Don’t be afraid to shift or revitalize your brand messaging. Humor and bold content can resonate with audiences and make your brand stand out. Also, carefully consider your target audience. Old Spice’s ads also appealed to women, who then encouraged their partners to use Old Spice.

7. Media Blitz for the Barbie Movie

Summer 2023 was an exciting time for movie fans, as the Barbenheimer viral phenomenon brought post-pandemic audiences back into theaters. While neither movie studio predicted Barbenheimer, Barbie had one of the most successful and popular marketing campaigns in recent years. The Barbie campaign brilliantly combined nostalgia, memes, and brand collaborations to generate excitement for the film. They tapped into Barbie’s cultural significance and created a playful, inclusive atmosphere for all ages.

Why It’s Memorable: This campaign seamlessly blended nostalgia with modern internet culture. Every aspect of the marketing was carefully planned. For example, each time actress Margot Robbie promoted the film, she was dressed in an outfit inspired by a vintage Barbie doll, evoking memories of people’s favorite childhood toys. The market was also flooded with Barbie brand collaborations, ranging from swimsuits to rugs:

While the studio didn’t specifically plan Barbenheimer, it still tapped into it with a powerful viral strategy. For example, the Barbie Selfie Generator allowed users to put themselves on the Barbie poster. Social media quickly filled with these UGC images, each one promoting the movie’s release. In fact, I was one of the people who immediately participated by posting Barbie posters featuring my pets:

I was just one of thousands of people who provided free marketing for Barbie, simply by having a bit of fun on social media.

Platforms Used: Social media, press events, influencers, online ads, meme culture, and branded partnerships.

What You Can Learn from Barbie: Nostalgia is a powerful tool in marketing. Your brand probably doesn’t evoke as many memories as Barbie, but you can still look for ways to tap into past traditions or childhood memories.

8. Dollar Shave Club‘s Funny Videos

Back in 2012, subscription boxes for household products weren’t very common. Enter Dollar Shave Club, which made a huge splash with their brand launch video:

The funny, irreverent ad quickly went viral and has reached over 28 million views on YouTube. That’s a lot of people watching a video about an online razor company! This and other videos set the company up for success. It’s now a leading brand in the shaving industry, with products available in many stores.

Why It’s Memorable: The video’s witty, slightly crude tone resonated with viewers, making it highly shareable and helping turn a small startup into a billion-dollar company.

Platforms Used: YouTube, social media, website, and email marketing.

What You Can Learn: Video content is incredibly effective in marketing, especially if you create content that people want to share. If you’d like some help with developing a video content strategy, check out our guide to video marketing.

Do you already have a great brand introduction video? Embed it in your website’s welcome message so you can put your best foot forward.

With OptinMonster’s easy drag-and-drop builder, you can easily embed your video in a lightbox popup or fullscreen welcome mat:

You can use our OnSite Retargeting® display rules to show your welcome video only to first-time visitors. Then, you can retarget returning visitors with special offers like coupon codes.

Create a Great Marketing Campaign, No Big Budget Required

You don’t need a massive budget like Nike or Coca-Cola to create a successful marketing campaign. By studying some of the best marketing campaigns from big brands, you can apply their strategies to your own business, no matter the size.

At OptinMonster, we know that small businesses can achieve big marketing results. With the right tools and tactics, you can drive engagement, generate leads, increase sales, and grow your business. If you’re ready to start converting your website traffic into subscribers and customers, sign up for OptinMonster, with our 14-day money back guarantee.

Related Resources:

• How to Launch a Product: 14-Step Checklist for Your Next Product Launch
• The Ultimate Beginneer’s Content Marketing Guide
• 8 Digital Marketing Best Practices
• Product Promotion: How to Market a Product to Get More Sales

With Black Friday just around the corner, these templates— alongside our exclusive Black Friday campaign templates — offer the perfect solution to make sure your website is ready to convert as many visitors as possible this holiday season.

Let’s dive into how each of these templates can help you grow your email list and increase sales.

Template #1: Offer a Coupon (Slide-In)

The Offer a Coupon (Slide-In) template is a highly effective way to boost conversions by presenting targeted discounts or promotions at the right time. With its slide-in format, it grabs attention without disrupting the browsing experience, making it ideal for encouraging action without overwhelming the user.

If you’re running an ecommerce store, offering a discount when a visitor is browsing your product pages or during checkout can make the difference between them leaving empty-handed or making a purchase. This template is designed to be subtle but compelling, making sure your offer is seen when it matters most.

For example, you can use this template to:

• Offer first-time visitor discounts to persuade them to make their first purchase.
• Provide exclusive discounts that appear when users scroll down product pages.
• Give a special checkout offer to nudge hesitant buyers into completing their purchase.

How to Get The Most out of This Template:

1. Target Abandoning Visitors

Capture abandoning visitors before they leave by triggering your coupon offer with Exit-Intent®. This works especially well on checkout or cart pages where users are close to completing their purchase. A timely discount can reduce cart abandonment significantly.

2. Give an Incentive to Highly Aware Prospects

Show your coupon only on pages that are most likely to drive conversions. For ecommerce businesses, this might be product pages or checkout pages. If someone is already considering a purchase, a coupon at this stage is highly likely to push them to complete their order.

3. Show Location-Specific Offers

Tailor your offers based on where your visitors are located. If you’re offering free shipping for U.S. customers but not internationally, use Geo-Location Targeting to show a free shipping offer only to U.S. visitors while presenting a different offer (like a percentage discount) to international users.

4. Engage with Invested Visitors

Display your coupon only after a user has shown clear interest by scrolling a significant portion of the page. For example, setting the slide-in to appear after a visitor scrolls down 50% of a product page makes sure they’ve seen enough content to be invested.

5. Optimize Based on Your Visitor’s Device

OptinMonster automatically optimizes campaigns for mobile, but you can create mobile-specific rules to only target mobile users. Use device-based targeting to show a specific coupon to mobile users that might be different from desktop offers. For instance, you can offer mobile users a special discount for completing their purchase on-the-go.

6. A/B Test Everything

Test different elements of your coupon offer to find what converts best. A/B testing allows you to experiment with various factors like coupon value, trigger timing, or even the copy and design of the campaign. This data-driven approach helps you fine-tune your campaigns for maximum effectiveness.

Start with testing simple variables like percent-off vs. dollar-off coupons or changing the headline to see which version drives more conversions. Use OptinMonster’s analytics to track performance and quickly identify the most effective approach.

Template #2: Show a Customer Satisfaction Survey (Fullscreen)

The Fullscreen Survey template is all about grabbing your visitors’ full attention to gather important feedback or data. Since it takes over the entire screen, this type of survey works best when you need critical information and you want the user to focus solely on responding.

This template is ideal for scenarios where you want visitors to pause and provide meaningful responses. It’s highly effective for:

• Post-purchase feedback surveys to understand customer satisfaction.
• Lead qualification to determine the best segments for future outreach.
• Product interest surveys to gauge demand for new or upcoming products.

However, because it takes over the user’s screen, you’ll need to be smart about when and where it appears to avoid frustrating your visitors. It’s best to deploy fullscreen surveys when visitors are already committed to engaging with your brand or after they’ve taken a key action (like making a purchase).

How to Get The Most out of This Template:

1. Offer Post-Purchase Surveys for Immediate Feedback

The most natural use of a fullscreen survey is to ask for feedback immediately after a visitor completes a purchase. This is when the user is still engaged with your brand and more likely to provide honest and useful feedback.

Trigger the fullscreen survey only on the order confirmation page or after the thank-you page. Ask about their experience navigating your site, product satisfaction, or how they found your service overall. Since they’ve already completed the purchase, this is a low-friction moment to gather important insights.

2. Do Lead Qualification with Intent-Based Questions

If you’re in B2B or SaaS, qualifying your leads is crucial. The fullscreen survey can be a fantastic tool for gathering key information that helps you identify high-intent visitors and segment them for follow-up campaigns.

Use the fullscreen survey before offering gated content, such as an ebook or webinar registration. Ask questions like “What’s your main challenge right now?” or “Which product feature are you most interested in?” This allows you to qualify leads and follow up with the most relevant content or offer.

3. Collect Product Insights

The fullscreen survey can also be powerful for market research—like testing the waters before launching a new product. Let’s say you’re considering releasing a new product or service. Instead of guessing what customers want, ask them directly. This survey format ensures they focus on your questions without distractions.

Show this survey to visitors on specific product category pages or to returning visitors who have shown sustained interest in certain products. This way, you can ask them what they’d like to see next or which features are most important to them.

4. Create Engagement Surveys

Fullscreen surveys are ideal for highly engaged visitors who have already shown they are interested in your content. For instance, if you’re running a blog or providing long-form educational content, the survey can appear after a user has scrolled down a large portion of the page.

Set the survey to trigger after a visitor has scrolled 75% or more down a product page, blog post, or detailed guide. At this point, they’ve invested time and are more likely to respond. Ask them, “What else would you like to see from us?” or “Did you find this article helpful?”

5. Gather Free Trial Feedback

If you’re offering a free trial for a SaaS product or membership-type product, the fullscreen survey can help gather crucial feedback just before the trial ends. This can give you insights into whether the user intends to convert to a paying customer or why they might not.

Set the survey to appear a few days before the trial expires and ask questions like “What do you like most about the product so far?” or “What would make you more likely to continue with a paid plan?” This provides valuable insights for improving conversion rates from trial to paid users.

6. Use Exit-Intent® to Get Abandonment Insights

While Exit-Intent® is often used for discount popups, for a fullscreen survey, it can work well for understanding why visitors are abandoning a pricing page or checkout page. This should be reserved for high-value pages where understanding the reason for abandonment is crucial.

Use Exit-Intent® on pricing pages to ask, “What’s stopping you from signing up today?” or on product pages to ask, “What could make this product more appealing to you?” Gathering this information will help you refine your offers or even adjust pricing if necessary.

7. Nurture Your Leads Without Friction

If you run a content-heavy website like a blog or media platform, you can use the fullscreen survey to gather reader preferences. This can inform your content strategy by asking what topics they’re most interested in or what types of articles they want more of.

Use OnSite Retargeting® to show the survey to returning visitors after they’ve read multiple articles or after they’ve spent a significant amount of time on the site (e.g., 5 minutes or more). Ask questions like, “What would you like to read more about?” or “What brought you back to our site today?”

8. Avoid Overuse

Since the fullscreen survey takes over the screen, overusing it can easily frustrate visitors. Set the display rules so that it only appears once per session or even once per user, especially on high-traffic pages. This ensures you’re collecting data without being disruptive.

If a user has already completed the survey or interacted with it, avoid showing it to them again. This helps maintain a positive user experience and keeps your feedback data clean.

Template #3: Show a Customer Satisfaction Survey (Slide-In)

The Slide-In Survey template is an excellent tool for gathering visitor feedback without being intrusive. It smoothly slides into view at the bottom of the screen, making it a less aggressive way to ask for input while visitors are still browsing your site.

The Slide-In Survey works best when you need quick feedback on specific parts of your site, such as a product page, blog post, or checkout process, but you don’t want to disrupt the visitor experience. Because the slide-in takes up less space than a fullscreen survey, it feels more like a conversation than a demand for attention. This makes it perfect for gathering insights from visitors who may not be ready for a long-form survey but are willing to provide a quick opinion.

Here’s how you can use this template effectively:

• On product pages to ask visitors how they feel about specific products.
• On content pages to ask readers if they found the article helpful or if they’re looking for more content on specific topics.
• During checkout to ask users if they encountered any issues or what might be preventing them from completing their purchase.

How to Get The Most out of This Template:

1. Trigger Surveys at the Right Time

Timing is key with slide-in surveys. You want to show the survey after the visitor has had time to engage with the content or product. For instance, triggering the survey too early may annoy visitors, while waiting too long could result in them missing the opportunity to provide feedback.

Use Scroll Trigger to display the survey after a visitor has scrolled through 50-75% of the page. This works well on product pages, blog posts, or long-form landing pages. You can ask simple questions like, “Was this information helpful?” or “What are you looking for in a product?”

2. Segment Your Audience with Smart Targeting

The Slide-In Survey is perfect for gathering targeted feedback from specific audience segments. For instance, you might want to ask first-time visitors about their initial impressions, while returning customers might be better suited for product satisfaction surveys.

Use Smart Tags and Page-Level Targeting to personalize your survey and increase the engagement rate. Ask first-time visitors, “What brought you to our site today?” and returning customers, “What could we do to improve your experience?”

3. Use Surveys for On-Site Polls

The Slide-In Survey is perfect for running quick polls to gather insights on specific products, services, or even customer preferences. For example, if you’re testing new product features or content ideas, a slide-in poll can help you gather feedback in real-time.

Trigger a slide-in poll after a visitor has spent 30-60 seconds on a product page or blog post. Ask something like, “Which feature would you like to see in our next update?” or “Would you like more articles on this topic?”

4. Ask for Checkout Feedback Without Disruption

Slide-in surveys can be used effectively during the checkout process to identify any roadblocks that might prevent a customer from completing their purchase. You don’t want to interrupt the flow with a fullscreen pop-up, but a slide-in survey at the side of the screen can be a subtle way to ask about their experience.

Trigger the survey on the checkout page to appear after a customer has been there for 30 seconds or more. Ask, “Is there anything preventing you from completing your purchase?” This can help you identify friction points in your checkout process without frustrating the customer.

5. Use Time-Based Targeting for Feedback After Key Actions

Another great use case is to trigger the survey after specific actions, such as when a visitor has completed a goal (like signing up for a newsletter or downloading a resource).

If someone downloads a guide, ask a follow-up question like, “What other resources could be helpful for you?” This allows you to gather real-time feedback on what topics and type of content your website visitors are looking for.

6. Test Different Survey Types with A/B Testing

The non-intrusive nature of the slide-in survey makes it ideal for A/B testing different question types. You can test between open-ended questions like “What are you looking for today?” and multiple-choice questions like “Which of these products interests you the most?”

Run A/B tests on different segments of your audience and track which survey type gets more responses. Use the insights to refine your messaging and improve future campaigns.

7. Create Customer Support and Satisfaction Surveys

The Slide-In Survey can also be used for real-time customer support feedback. For example, after a user has interacted with your support team via chat or email, you can trigger a slide-in survey asking about their support experience.

Trigger the slide-in survey after customer service interactions (e.g., post-chat or after reading an FAQ page) to ask, “Was this information helpful?” or “How would you rate your support experience?” This helps you gather immediate feedback on your support team’s performance.

Crush Your Holiday Sales with Our Black Friday & Cyber Monday Templates

The holiday shopping season is one of the most critical times of the year for businesses, and we’ve got exactly what you need to make the most of it. With 30 Black Friday templates and 24 Cyber Monday templates at your fingertips, you can easily turn your site into a conversion machine during this high-traffic period.

These templates aren’t just placeholders—they’re tested and proven to work by both us and our clients. Whether you’re running a massive Black Friday sale or extending the hype into Cyber Monday, these designs have been fine-tuned to grab attention, create urgency, and drive action.

Here’s how you can use our Black Friday and Cyber Monday templates to make the most of your holiday campaigns:

1. Popup Campaigns: Capture Attention, Drive Conversions

Popups are ideal for grabbing immediate attention. You can use them to promote your best holiday deals or offering exclusive discounts. Black Friday and Cyber Monday are all about urgency, and popups excel at creating that sense of “act now or miss out.”

Tip: Use Exit-Intent® technology to trigger popups just before visitors leave, offering them an irresistible deal that keeps them from bouncing.

2. Fullscreen Campaigns: Maximize Engagement with Bold Offers

Our fullscreen templates completely take over the screen, making them ideal for the biggest, most attention-grabbing offers. These are perfect for site-wide Black Friday or Cyber Monday sales where you want to ensure every visitor knows about your best deals.

Tip: Use fullscreen gamified campaigns to get your website visitors invested in the process, which will lead to more action.

3. Inline Campaigns: Seamless, On-Page Offers

If you want to keep things subtle but effective, inline campaigns are a great choice. You can embed these directly into your content, making it easy and frictionless for visitors to engage with your Black Friday and Cyber Monday offers as they browse through your website and consume your content.

Tip: Use inline templates on high-traffic blog posts or product pages to seamlessly weave in your holiday offers without interrupting the browsing experience.

4. Slide-In Campaigns: Non-Intrusive, Yet Hard to Miss

Slide-in templates are perfect for delivering offers that gently appear from the side of the screen, making them hard to ignore without disrupting the visitor’s flow. These work especially well on product pages or checkout pages where visitors are already considering a purchase.

Tip: Use slide-ins to offer limited-time discounts or free shipping as customers are browsing, giving them an extra reason to make a purchase.

5. Floating Bar Campaigns: Keep the Deal Visible at All Times

For constant visibility, floating bars are perfect. They stay at the top or bottom of the screen, keeping your Black Friday and Cyber Monday deals in view without taking up too much space. This makes them great for promoting site-wide offers, flash sales, or countdowns.

Tip: Combine floating bars with Geo-Location Targeting to show different deals based on the visitor’s location, maximizing relevance and increasing conversions.

Why These Templates Work

Our templates are crafted to do more than just look good, they’re built to convert. Whether you’re looking to grow your email list, get feedback from your visitors, promote a sale, or convert abandoning visitors… these templates are designed based on foundational marketing principles and best practices that drive action.

They’ve been rigorously tested in the real world, so you can be confident that they’ll help you get more leads and sales from your website traffic. Each template in our library is fully customizable through our Drag & Drop Builder, which anyone can use without coding or design skills.

Keywords are the foundation of Search Engine Optimization (SEO). They are the words or phrases that people search for when looking for information online. By strategically adding relevant keywords into your website’s content, you can improve your search engine ranking and attract more organic traffic.

That also means if you get keyword use wrong, you’ll seriously hurt your business. No organic traffic means fewer leads and sales. No business can afford that, right?

In this article, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need.

• Understanding Keywords and SEO
• Keyword Research: How to Know What Keywords to Use for SEO
• Keyword Types: What Types of Keywords Can You Use
• Keyword Placement: Where to Integrate Keywords in Your Content

Understanding Keywords and SEO

Before we go any further, let’s make sure we’re on the same page about keywords and SEO.

SEO is optimizing your web pages for better ranking in search results pages (SERPs). Part of the SEO process is using keywords: words and phrases that describe what your content is about.

For more details about SEO, please read our detailed Beginner’s SEO Guide

Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking.

(It’s important to note that while keywords aren’t the main ranking factor themselves, their use in content and links, which ARE among the top ranking factors, helps Google with this process.)

Keyword Research: How to Know What Keywords to Use for SEO

An important starting point when using keywords for SEO is doing keyword research. That’s how you find the right keywords to include on a web page in the first place.

As we said earlier, the use of keywords helps Google assign the right search ranking.

Keyword research also helps you come up with your content strategy by creating content around the terms that you know your audience is looking for.

The best practice is to focus each piece of content on a different keyword phrase, and never use the same keyword more than once. That’s because you don’t want to end up competing with your own content for search rankings.

Lets find out how to know what keywords to use for SEO.

A. Identify Your Target Audience

Understanding your audience is crucial. Consider who they are, what problems they need to solve, and what language they use when searching for solutions. This insight will guide your keyword selection.

B. Use Keyword Research Tools

Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you discover relevant keywords. Look for:

• Search Volume: The number of searches for a keyword each month. Higher volumes indicate more interest.
• Keyword Difficulty: How hard it is to rank for a keyword. Target a mix of low and high-difficulty keywords.
• Long-Tail Keywords: Phrases with three or more words that are highly specific, like “best SEO tips for beginners.” They often have lower competition and higher conversion rates.

C. Analyze Competitors

Check what keywords your competitors are ranking for. This can reveal gaps in your strategy and opportunities for content creation.

Keyword Types: What Types of Keywords Can You Use

Not all keywords are created equal. Here’s a breakdown of the different types you can leverage:

• Short-Tail Keywords: Broad terms with high search volume, but fierce competition (think “shoes” or “coffee”).
• Long-Tail Keywords: More specific phrases with lower search volume and less competition, attracting a more qualified audience (e.g., “running shoes for flat feet” or “organic coffee beans from Ethiopia”).
• Location-Based Keywords: If you have a local business, target your audience geographically! Include your city or region in your keywords (e.g., “best pizza in New York City”).
• Question Keywords: Address the burning inquiries your audience might have (e.g., “how to bake bread”).

Keyword Placement: Where to Integrate Keywords in Your Content

Now you have your keyword arsenal, it’s time for strategic placement. Here’s how to optimize your website for search engines:

1. Title Tags

The title tag is one of the most important on-page SEO elements. It appears as the clickable headline in search engine results and plays a significant role in both search engine ranking and click-through rates (CTR).

Best Practices for Title Tags:

• Include the Primary Keyword Early: Ideally, your primary keyword should appear at the beginning of the title tag. This not only helps search engines recognize the focus of your content but also increases the likelihood of users clicking on your link.
• Keep It Concise: Aim for a title tag length of 50-60 characters, including spaces. This ensures that your entire title is visible in search results without being cut off.
• Make It Compelling: While including keywords is crucial, your title should also be engaging and compelling enough to entice users to click. Consider adding power words, numbers, or questions to capture attention.

Example:

• Keyword: “How to Use Keywords for SEO”
• Title Tag: “How to Use Keywords for SEO: 7 Proven Strategies to Boost Your Rankings”

2. Meta Descriptions

The meta description is the brief summary that appears beneath your title tag in search engine results. While it doesn’t directly impact rankings, a well-crafted meta description can significantly influence CTR, which indirectly affects SEO.

Best Practices for Meta Descriptions:

• Include the Primary Keyword: Incorporate your primary keyword naturally within the first 160 characters to ensure it appears in the visible portion of the description.
• Highlight the Value Proposition: Clearly state what users can expect from your content and why it’s valuable. This could include benefits, solutions, or a unique selling point.
• Use a Call to Action (CTA): Encourage users to click on your link with a compelling call to action, such as “Learn more,” “Discover how,” or “Find out today.”

Example:

• Keyword: “How to Use Keywords for SEO”
• Meta Description: “Learn how to use keywords for SEO with our step-by-step guide. Boost your website’s rankings and drive more traffic today. Discover proven strategies now!”

3. Headings and Subheadings

Headings (H1, H2, H3, etc.) help organize your content and make it easier for readers and search engines to navigate. They also provide an opportunity to signal the structure and key topics of your content to search engines.

Best Practices for Headings:

• Use the Primary Keyword in the H1: The H1 tag is typically reserved for the main title of your page or post. It should include your primary keyword to clearly indicate the topic of the content.
• Incorporate Keywords in H2s and H3s: Use secondary keywords or related phrases in your H2 and H3 headings to further emphasize key topics and subtopics. This not only helps with SEO but also improves content readability.
• Keep Headings Descriptive and Relevant: Headings should be concise, descriptive, and relevant to the content that follows. This enhances user experience and ensures that search engines can accurately understand the content structure.

Example:

• H1: “How to Use Keywords for SEO: A Comprehensive Guide”
• H2: “Why Keywords Matter in SEO”
• H2: “Strategically Placing Keywords for Maximum Impact”
• H3: “Optimizing Title Tags and Meta Descriptions”

4. Body Content

The body content is where the bulk of your keyword optimization will occur. However, it’s important to strike a balance between keyword usage and readability. The goal is to include keywords naturally, so they enhance the content rather than disrupt the flow.

Best Practices for Body Content:

• Maintain Natural Keyword Density: Aim for a keyword density of around 1-2%, meaning your primary keyword should appear 1-2 times per 100 words. However, avoid forcing keywords into the text if they don’t fit naturally.
• Use Synonyms and Related Terms: To prevent keyword stuffing and improve content richness, incorporate synonyms and related terms throughout your content. This also helps with Latent Semantic Indexing (LSI), which allows search engines to understand the context of your content better.
• Focus on Readability: Write for your audience first, ensuring that the content is clear, engaging, and informative. Keywords should support the narrative, not dominate it.
• Incorporate Keywords Early: Try to include your primary keyword within the first 100 words of your content. This helps signal to search engines what the page is about early on.

Example:

• Keyword: “How to Use Keywords for SEO”
• Body Content Snippet: “Understanding how to use keywords for SEO is essential for anyone looking to improve their website’s search engine rankings. By strategically placing keywords throughout your content, you can help search engines better understand your page and attract more targeted traffic.”

5. URLs

URLs are another critical on-page SEO element that should be optimized for keywords. A well-structured URL not only helps search engines understand the content but also improves user experience by providing a clear, concise link.

Best Practices for URLs:

• Include the Primary Keyword: Ensure that your primary keyword is part of the URL slug. This makes it clear what the page is about and can improve rankings.
• Keep URLs Short and Simple: Shorter URLs tend to perform better in search results and are easier for users to share and remember. Aim for a URL length of 3-5 words.
• Use Hyphens to Separate Words: Use hyphens (-) to separate words in your URL, as search engines prefer this format over underscores (_).

Example:

• Keyword: “How to Use Keywords for SEO”
• Optimized URL: www.yoursite.com/how-to-use-keywords-for-seo

6. Images and Alt Text

Images are an often-overlooked opportunity for keyword optimization. Search engines can’t “see” images the way humans do, so they rely on alt text and file names to understand what an image is about. Optimizing these elements with keywords can enhance your overall SEO and improve image search rankings.

Best Practices for Images and Alt Text:

• Use Descriptive File Names: Before uploading images, rename the files with descriptive, keyword-rich names. Avoid generic names like “IMG1234.jpg” in favor of more specific names like “seo-keyword-optimization.jpg.”
• Optimize Alt Text: Alt text should describe the image and include relevant keywords where appropriate. However, it should still be accurate and useful, primarily for users who rely on screen readers.
• Consider Image Titles: Although not as critical as alt text, including keywords in image titles can provide an additional layer of optimization.

Example:

• Keyword: “How to Use Keywords for SEO”
• Optimized Alt Text: “Illustration showing how to use keywords for SEO in website content.”

Bonus Tip: Unleash the Power of OptinMonster!

High-quality content attracts visitors, but how do you convert them into leads and customers? That’s where OptinMonster comes in!

Our powerful lead generation tools seamlessly integrate with your website, allowing you to capture leads through strategically placed popups, optin forms, and more.

By optimizing your website for search engines and converting visitors into leads, you create a winning SEO and marketing strategy.

Remember, keyword research and strategic integration are crucial steps in your SEO journey. By following these tips and leveraging the power of OptinMonster, you can unlock the magic of keywords and attract a flood of qualified traffic to your website!

Get Started with OptinMonster Today!     

BONUS: Done-For-You Campaign Setup ($297 value)

Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started

Earnings per Click (EPC) is a key metric in online marketing and advertising that measures the revenue earned for each click on an ad or link. It’s a vital indicator of a campaign’s profitability and overall effectiveness.

It can help determine whether or not a product is worth your time, money, and energy. And once you’ve learned how to increase your EPC, you can expect to drive larger profits from affiliate sales.

That’s why, in this post, we’re going to teach you:

• How to calculate earnings per click
• 7 ways to increase EPC for higher revenue

And by the end of this article, you’ll know exactly how to make more money through affiliate marketing.

Before anything, though, let’s get clear on what EPC means and why it’s so important to track.

Let’s get started.

What Does EPC Mean in Affiliate Marketing?

Earnings per click (EPC) is an affiliate marketing term that refers to the average amount of money you earn each time someone clicks one of your affiliate links. EPC affiliate marketing is, typically, run through pay-per-click (PPC) ads.

But the EPC affiliate meaning is the most important metric for being successful at affiliate marketing.

That’s because it concretely indicates your earning potential.

And this is true whether you’re running an affiliate program or sharing links from affiliate partners.

Here’s why:

Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC).

So they search for products that have the lowest CPC, run expensive pay-per-click ads to that affiliate link, and hope that they’ll make enough money back to cover their advertising costs.

Oh, and they’d also like to make a small profit.

But if you can accurately calculate EPC, then you don’t need to rely on hope.

You can make data-driven decisions with predictable success and even target other affiliate products with higher CPC.

Because once you know your EPC, then the CPC is actually irrelevant. In other words, so long as you are always earning more than you spend, you’ll be profitable.

Which is why we find it funny when people ask us, “What is a good EPC?”

The answer is simple: your earnings per click are good any time they’re higher than your cost per click.

Because then you’re making money. Period.

Once you understand this concept, you’ll be on your way to increasing profits from your affiliate marketing strategy.

How is EPC Calculated?

Your earnings per click calculation is easy:

EPC = the total amount of commissions you earn divided by the number of clicks your affiliate links had.

That’s it!

So let’s say you were running ads for an affiliate product. Your total profit from the campaign was $100, and all of that revenue came from 50 clicks on your affiliate link.

That would mean your EPC is calculated by $100 (your profit) divided by 50 (your total clicks) for a total of $2.

Plus, many affiliate marketing sites have this information on hand for affiliate marketers. They’ll calculate the average affiliate EPC of their products for you:

This data is sometimes called “network EPC” because it comes from the affiliate program’s network of partners to create the average.

These earning per click affiliate programs give you this information to help you choose your affiliate products more wisely.

Now we can already tell what you’re thinking:

If you know your earnings per click and your cost per click, why doesn’t everyone just choose products with a higher EPC than CPC and pump ads to that affiliate link?

In the end, you’re bound to make more than you spend, right?

Well, yes and no.

The problem is that these are average earnings per click, meaning they aren’t the same for all affiliate partners. One person may link to a product with an EPC of $3.00 and another with an EPC of $1.00.

So you get the average of an EPC at $2.00.

But your marketing strategy may not yield that exact result.

This is why blindly choosing a product based on the highest EPC affiliate program isn’t as rock-solid a strategy as you may think.

The only way to know your EPC on affiliate links will be to test it yourself.

And that’s exactly what we’ll cover in the rest of this article. Because we’re going to teach you how to boost your EPC to drive more affiliate sales FAST.

Let’s turn our attention to 7 ways to improve your EPC.

How to Increase Earnings Per Click

In many cases, affiliate marketers run paid ads to their affiliate products.

But the following 7 strategies are ways to increase your profits without relying on paid ads at all. 

That’s because, for many of these tips, we’ll be using OptinMonster:

OptinMonster is hands down the best way to create a more profitable affiliate marketing strategy and increase your earnings per click. It allows you to make highly effective “optin campaigns” like popups, floating bars, fullscreen welcome mats, and more.

These optin campaigns are super easy to create and require zero coding or “tech” skills to get started.

Everything starts by selecting the right template for the type of campaign you want to build:

These templates save you time, energy, and headaches in the campaign creation process. They come with everything you need to boost affiliate sales out-of-the-box.

Plus, they look great across all devices: mobile, desktop, and tablets.

Once you’ve chosen the right campaign, you can easily make modifications to customize it to your brand and offer.

To change the text, for example, you can use OptinMonster’s inline editor:

This allows you to personalize your campaign’s messaging for higher conversion rates.

Want to add a new feature like images, videos, chatbots, and more? You can do so with a drag and a drop:

This makes it possible for anyone to create high-converting and professional-looking campaigns in a matter of minutes.

But once the campaign has been built, how do you show it to the right people to maximize affiliate sales?

You can use OptinMonster’s targeting rules and triggers.

These will ensure that your campaigns are shown to the right people, in the right places, and at just the right time in their customer journey.

A few of OptinMonster’s most popular rules include:

• Exit-Intent® Technology: Display a campaign, like a lightbox popup, as users are actively leaving your site to recapture abandoning visitors.
• OnSite Retargeting®: Show new campaigns to returning visitors to prevent “popup fatigue.”
• Geolocation Targeting: Create campaigns to appear to people based on where they’re physically located.
• Page-Level Targeting: Make your campaigns appear on specific posts or pages across your site.

These targeting rules can help you show the right affiliate products to only the most relevant portion of your site’s traffic.

This increases your conversions, boosts your EPC, and doesn’t require any budget for expensive advertising.

Ready to see it in action for yourself? Click below to start your 100% risk-FREE OptinMonster account today:

Now let’s dive into our 7 tips for increasing EPC.

1. Re-engage Abandoning Visitors With Exit-Intent

First and foremost, you’ll want to create a targeted popup for your affiliate product to display across your site.

In many cases, we would suggest using OptinMonster’s Exit-Intent® Technology.

This is what the marketing agency, Top 6 Digital, did to boost their client’s affiliate sales.

Here’s how:

When someone was checking out a post on car seats, they’d see this campaign when they tried to leave the site:

This grabbed the user’s attention and re-engaged them.

When a user clicked “See Amazon Deals,” it would redirect users to a product page with an affiliate link.

The result?

From this popup alone, 17.31% of their readers clicked through. Plus, they boosted affiliate sales by 30%.

But the best part is that they showed this popup to their site’s organic traffic. That means lower costs for paid ads, a higher total profit, and an increased EPC.

2. Share Affiliate Links With Popups on Your Site

For some affiliate marketers, exit-intent popups might not be enough. Does that mean you should ditch popup campaigns altogether?

Absolutely not.

Instead, you can create other targeted campaigns like timed popups on specific pages across your site.

That way, you can match your popup’s offer (the affiliate product) with the content of the page your audience is reading.

Imagine that your affiliate product is a pair of sunglasses. So you write a blog post and compare different types of sunglasses that would be most beneficial for your target audience.

When people begin reading the post (showing a high interest in the topic), you show them this popup after 10 seconds or so:

Since your audience is already reading your blog post on sunglasses, you know they’re a good candidate for this offer.

That means more clicks on your affiliate products. But since your cost-per-click (CPC) is now lower (because you aren’t running paid ads), your total EPC will be much higher.

How do you set up this targeting rule? This would be the combination of 2 rules:

• Time on page
• Page-level targeting

Both can be easily set up from OptinMonster’s Display Rules dashboard:

Targeting your affiliate product popup will go a long way to getting more affiliate sales with a higher EPC.

3. Create a Non-Intrusive Floating Bar

Some marketers don’t like the idea of using popups on their site. They worry that popups will harm the user experience (UX).

In most cases, this simply isn’t true. Online consumers don’t dislike popups; they dislike seeing the same popups over and over again.

This leads to something called “popup fatigue,” and it can train your site’s visitors to ignore the messaging on your popups.

That’s why it’s important to use a variety of campaign types to display your affiliate products. One that we recommend is a floating bar:

Floating bars are a totally non-intrusive way of giving your visitors information about your affiliate products.

It rests discretely at the top of the user’s page in a way that is impossible to ignore but doesn’t harm UX.

We still recommend targeting your floating bar by page, but it can work well for sitewide offers, too.

Regardless of where and when you choose to display the floating bar, this can be a great campaign for boosting your EPC and driving more affiliate sales.

4. Embed Affiliate Links in Your Blog Posts 

You can drive tons of organic traffic by creating reliable, quality content on your site. The most popular method for doing this is by starting a blog.

By following SEO best practices, you can start ranking on search engines like Google to attract more visitors to your website.

Then you can add your affiliate links directly to the content to get more sales.

OptinMonster uses this technique to boost affiliate revenue from the blog:

Then we sometimes add coordinated popups to get more attention to that offer, as we discussed in our first tip.

That way, your readers can click the affiliate link in your content, AND they’ll see the targeted fullscreen popup on the content page.

That doubles your chances of getting the sale.

This is a great way to increase your EPC. Plus, because you’re relying on organic traffic from your content strategy, your CPC is effectively zero.

Any purchases made from your content or the affiliate product popup will yield 100% of the commission (minus the time spent creating the content).

We’ve written extensively on how to create a killer content strategy. But for affiliate links, try to use the following types of blog or vlog posts:

• Comparative articles
• Product reviews
• Product list
• Resource pages

But whenever you add an affiliate link to your content, it’s sometimes useful to warn your readers.

WPBeginner is excellent at this.

They let users know that affiliate links are included but assure readers that they only promote products they actually use and love:

Your readers won’t care if you include affiliate links. However, they may care if it seems like you’re trying to trick them into a sale.

So be open and upfront about the fact that your article has an affiliate link, and your audience won’t so much as bat an eye if they see one.

5. Embed Affiliate Links in Your Email Series

Ok, we need to tread lightly here. Because adding affiliate links to email can go 1 of 2 ways:

• Super high profits
• Getting banned from your email service provider

It’s not hard to guess which outcome you should be aiming for. The difference between the two results is all in the approach.

Email service providers don’t like spam. It hurts their open rate percentages and, frankly, is just bad for their business.

So when they see affiliate marketers with huge email lists sending out campaigns loaded with affiliate links, they’ll step in and shut it down.

But that doesn’t mean you can’t add any affiliate links in your emails.

It just means you need to do it in a way that isn’t spammy.

You can do that by providing valuable content to your email list regularly. Then, add an email highlighting an affiliate product somewhere in your automated email series.

So your series may look something like this:

• Welcome email
• Content sharing
• Nurture the relationship
• Affiliate link email
• More content sharing
• More content sharing
• Nurture the relationship
• Affiliate link email

And so on. The exact email series will depend on you and your business. But the point remains the same: don’t spam your email list with tons of affiliate links every day.

One email service provider you may want to consider is Drip:

Drip is fantastic at creating email marketing campaigns. They have a drag and drop builder that lets you make stylish designs to capture your audience’s attention.

Plus, we have it on good authority that they allow affiliate links in your emails if used responsibly:

Other services with similar policies on affiliate links are Constant Contact and Brevo (formerly Sendinblue).

Regardless of the email service provider you go with, you should reach out to their marketing team. Get clarity on what their policies are with affiliate marketing and how you can avoid getting penalized.

After all, it would be a shame to go through all that work of building your email list only to have it shut down for spamming your customers.

But now for the big question: how do you grow your list with an engaged audience of qualified leads?

Growing your email list is OptinMonster’s specialty, and it’s the best tool on the market for doing so.

Just check out a few of these success stories that customers have shared with us in the past:

• Adam Enfroy Added 11,000+ Subscribers in 1 Year
• Crossrope Exploded Its List by 900%
• Cosmetic Packaging Grew Their Email List by 754%

You can see the same results with OptinMonster, too.

And once your list is full of an engaged audience, you can use this low-cost platform to drive more affiliate sales and maximize your EPC.

6. Test & Tweak Your Copy, Then Rinse & Repeat

Part of any good marketing strategy is A/B testing. Unfortunately, not enough marketers take the time to create solid A/B tests.

And they’re missing out big time.

If you’re adding affiliate links to your optin campaigns or in your emails, you absolutely need to A/B test.

Because the chances that you nailed your landing page or email copy on the first take are slim to none.

Getting the right message across to your audience takes time, effort, and, most importantly, testing.

OptinMonster helps you create A/B tests for your fullscreen popup campaigns. You can do this directly from your OptinMosnter dashboard with the click of a button:

That way, you can play with the landing page copy, add videos, test different images, or make whatever small tweaks you think would improve your EPC.

From there, you can track which campaign is getting you the highest amount of sales and refine your landing pages accordingly.

For more information, check out this article on how to create a split test and why you should.

When it comes to emails, though, you’ll need to work with your email service provider. The ones we listed earlier (Drip, Constant Contact, and Brevo) all make A/B testing incredibly easy.

You can get accurate reports on your open and click-through rates to make smarter, data-driven decisions about your email campaigns.

And that brings us to our final tip to increase your earnings per click.

7. Calculate and Track Your Metrics

We’ve said it before, and we’ll say it again:

In the world of marketing, knowledge isn’t power. Knowledge is profit.

You need to keep track of the following metrics:

• EPC (yours, not the provided averages)
• CPC (yours, not the provided averages)
• A/B test results for your
  • Affiliate landing pages
  • Email campaigns
  • Pay-per-click (PPC) ads

These 5 metrics will be the difference between you succeeding as an affiliate marketer or failing epically.

The first two metrics (EPC and CPC) can guide your marketing strategy.

With that information, you can make small adjustments to how you approach affiliate sharing to make sure you’re never spending more than you earn.

The last three metrics (involving A/B tests) will help you perfect your web copy.

Consequently, you can adjust how you communicate with your audience to get the best results. This will, ideally, lower CPC costs and increase your EPC, and drive more revenue.

And that’s all for now! These have been 7 concrete and actionable ways to increase your earnings per click:

We hope you enjoyed this post. If you did, you might want to check out the following resources:

• How to Make Money While You Sleep With Affiliate Marketing
• The Best WordPress Plugins for Affiliate Marketers
• Best Affiliate Marketing Tools for Every Marketer
• Affiliate Marketing Statistics All Marketers Must Know
• How to Use Social Media for Affiliate Marketing

These articles will have all the information you need to improve your affiliate marketing strategy, get higher earnings per click, and drive more profits.

FAQ

1. What does EPC stand for in affiliate marketing?

A. In affiliate marketing, EPC stands for “Earnings Per Click.” It is a metric used to measure the average earnings generated for every click on an affiliate link.

Shopify, one of the leading ecommerce platforms, has empowered countless entrepreneurs to launch their online stores. However, having a store is just the beginning.

To truly succeed, it’s crucial to ensure your store is visible to potential customers. This is where SEO for Shopify comes into play.

In this Shopify SEO guide, you will learn how to optimize your store to rank higher on Google in 7 easy steps.

• Step 1: Optimize Your Shopify Site Structure
• Step 2: Improve the User Experience
• Step 3: Research the Right Target Keywords
• Step 4: Optimize Your Shopify Products Pages
• Step 5: Build Links to Your Store
• Step 6: Rank Higher With Content Marketing
• Step 7: Use the Best Shopify SEO Apps and Tools

How to Improve SEO on Shopify

Follow the seven steps detailed below to improve your Shopify SEO:

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Step 1. Optimize Your Shopify Site Structure

The way your content is organized on your page is very important to SEO success.

When shoppers are able to quickly and easily find the things they’re looking for, they tend to spend more time on your site and view more pages, which can help your search engine rankings.

How can you make your site easier to navigate?

Simplify. Don’t go overboard with categories and subcategories.

A simpler site structure makes it easier for search engines to crawl your site and rank your products.

An SEO-friendly, simple site structure might look like this:

You can see from the diagram that your products are only a couple of clicks away from your homepage, making it easy and fast for shoppers to find what they’re looking for and easy for search engines to crawl the site.

Organizing your content is easy with Shopify, using one of these structures:

Homepage » Category Pages » Product Pages

Homepage » Category Pages » Sub-Category Page » Product Pages

Remember, your site should be built for customers first.

In addition to product and category pages you will need to include an About page and Contact page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages.

Finally, include a search box on your page. Will it help with SEO? Not directly. But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have.

Step 2. Improve the User Experience

Now let’s take a look at a few ways you can improve the user experience on your site, which will also help you to rank higher in search results.

Boost Your Site Speed

Site speed is all about accessibility. When your site is easy to navigate and everything moves quickly, visitors have no cause for frustration. This means that they’re likely to spend more time on your site.

To make your Shopify store faster, you can:

• use a fast, mobile-friendly theme
• use smaller, optimized images
• remove any apps you’re not using
• avoid using sliders

You can see SEMrush’s guide to speeding up Shopify for more tips.

Use a Responsive Design

Responsive design means your Shopify store will look great on any device, including desktop, tablets, and smartphones.

Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions. Wonderful things for an eCommerce site.

Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more.

Step 3. Research the Right Target Keywords

No Shopify SEO guide would be complete without tips on keyword research – the foundation of SEO success.

But how do you find the right keywords to get traffic to your shop?

The best way to start isn’t with fancy tools, but just to make a list of at least five main topics that your customers care about and that are closely related to your product.

Put yourself in your customers’ shoes. What search terms would YOU use to find the products you sell?

You can also find inspiration for these topics from places like:

• your own buyer personas
• searching forums and subreddits related to your products
• social media hashtags related to your products
• looking at the titles, meta descriptions, and image alt-text used on competitors’ sites

See our complete guide to keyword research for more ideas, and then check out these keyword research tools to expand your keyword list.

Step 4. Optimize Your Shopify Products Pages

At this point, you should have a list of keywords and a logical site structure. The next step is to optimize your store’s pages using your keywords.

Start with your top pages first. These will likely be your homepage, main product collections, and top-selling product pages. We’re talking the pages that are the most profitable and have the best conversions.

If you’re opening a brand new store, you should still optimize your homepage. There are a couple of easy ways to choose which other pages to optimize:

• Pages for the products that generated the most buzz building up to the launch of your store
• Pages for the products related to the most searched keywords you found (> 10K searches/month)

How to Optimize Title Tags for Categories

Now that you know what pages you’re going to optimize first, let’s decide how we want to name our pages across the entire site.

You should use your keywords in a consistent way, like in this example formula:

Keyword 1 – Shop for Keyword 2 – Store Name

Unicorn T-shirts – Shop for Unicorn T-shirts Online – The Store

How to Optimize Title and Meta Description for Products

Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content.

Your keywords should fit into the copy naturally. If they sound awkward or are difficult to work into the flow, you may want to reevaluate your chosen keywords.

The alt text for images can also be optimized for SEO, but even this needs to fit naturally.

Check out our ultimate guide on where and how to use keywords in your content for more Shopify SEO tricks. And don’t forget to spend some time on your “out of stock” pages.

Step 5. Build Links to Your Store

Backlinks are used by search engines to determine how the wider community values your site. Think of it as word of mouth for SEO. It’s an off-page optimization strategy that relies on establishing your credibility and trustworthiness.

How can you get links to your store? Here are a few tips:

• Supplier/Manufacturer Links: If you sell products made or supplied by established companies, they may have a policy that authorized retailers can get a link. Email them to ask if they will link to your store.
• Industry/Influencer Voices: Reach out to industry leaders and influencers for interviews to generate both links and content.
• Mentions: You may already be mentioned in several places without being linked. You can use mention.com to find these mentions. Then, send an email asking them to link to your site with the mention.
• Broken Links: This requires a little bit of detective work to search out for broken links for products and services similar to those you offer. Once you find one, reach out to the owner of the site displaying the broken link to have them link to your site instead.

Since broken links can hurt SEO this is a mutually beneficial solution for both parties; they get to repair a broken link and you get a backlink.

We also have an ultimate guide to link building with plenty more strategies you can use to rank higher.

Step 6. Rank Higher With Content Marketing

Now that you have everything else in place, let’s talk content marketing.

Content is the reason people come to your site. As an eCommerce site owner, you may be tempted to skimp on content or may consider product descriptions enough content.

Trust us, you’ll have so much more success if you take the time to create original content that adds to your overall user experience.

Deciding what to write about can be daunting, but it doesn’t need to be. Make a list of all the things your customers ask you or anything you think customers may want answers to. Not product information, but real answers.

Your content is a chance to let customers and potential customers get to know your brand in a way that doesn’t involve selling. It’s also one of the easiest ways to rank for more keywords and get more backlinks.

Struggling to come up with content ideas? Check out this post with more than 100 topics!

Step 7. Use the Best Shopify SEO Apps and Tools

In this section, we’re going to cover 5 tools and Shopify apps that you can use to boost your site’s rankings.

1. Plugin SEO

• Multilingual
• Constantly updated as search engines change
• Automatically checks your shop and alerts you of problems via email

This Shopify app helps you target the SEO issues that are worthwhile to fix, helping you save time and money while still improving your SEO. It provides automatic, regular checking of page titles and headings, meta descriptions, speed, content, article structure, and more, all to make sure that your site is as optimized as it can be.

2. Smart SEO

• Cut down on time spent optimizing your site
• Eliminates the need to manually enter meta tags or alt tags
• Provides structured data to Google and other search engines to enhance search results

Smart SEO lets you generate relevant meta tags for product, collection, blog, and article pages in your Shopify store, as well as alt tags for product images, without having to make each edit manually. Additionally, the app gets your store information to search engines using JSON-LD data already structured in the way search engines need.

3. Booster SEO & Image Optimizer

• Increase traffic from Google image search
• Quickly and easily optimize images
• No coding knowledge necessary

Images are generally what sell your products, so it’s important to have plenty of them on your site. Of course, quality images can also be resource hogs, so you’ll definitely want to use an image optimizer like this one to keep your site speed up.

4. Yoast

• Check all pages and posts for SEO strength and get recommendations for improvement
• Edit multiple pages with a single click
• Always updated for Google’s algorithm

Yoast makes it really easy to optimize your site using the keywords that you choose.

5. SEMRush

• See competitors’ top keywords
• Find out which keywords your competitors rank for
• See which pages on competitors’ sites are getting the most organic search traffic

SEMRush can help you find overlooked and underused keywords that you can use to increase traffic and conversions.

Unlock the Full Potential of Your Shopify Store with OptinMonster

While optimizing your Shopify store for search engines is a crucial step towards achieving online success, it’s just the beginning. 

As highlighted in the article, SEO practices can drive organic traffic to your store, but converting that traffic into loyal customers is where the real challenge lies. This is where OptinMonster comes into play.

OptinMonster is not just about driving traffic; it’s about optimizing that traffic for maximum conversions.

With its state-of-the-art lead generation tools, you can create targeted campaigns that resonate with your audience, ensuring that visitors not only stay on your site longer but also take desired actions, be it signing up for a newsletter or making a purchase.

Moreover, OptinMonster’s lead verification system ensures that you’re capturing genuine leads, reducing bounce rates, and enhancing your store’s credibility. 

By integrating OptinMonster with your Shopify store, you’re not only improving your SEO but also ensuring that every visitor counts.

In conclusion, while SEO lays the foundation for your online visibility, tools like OptinMonster help you build on that foundation, turning visibility into profitability. 

So, if you’re serious about maximizing your Shopify store’s potential, it’s time to harness the power of OptinMonster. Elevate your e-commerce game and watch your sales skyrocket!

Shopify SEO FAQs

1. Is Shopify good for SEO?

Yes, Shopify is generally considered good for SEO. It provides several built-in tools and features that support SEO practices, such as customizable headings, titles, meta descriptions, automatic sitemap generation, and robots.txt files. Shopify also supports SSL for all its stores, which is a factor Google uses for ranking.

2. What is SEO Shopify?

SEO for Shopify refers to the process of optimizing your Shopify online store for search engines to increase visibility and drive more organic traffic. This includes optimizing store content, enhancing site structure, improving user experience, and utilizing Shopify’s built-in SEO-friendly features like editing title tags, meta descriptions, and URLs.

3. Can you do SEO on Shopify?

Yes, you can perform SEO on Shopify. The platform allows for various optimizations, such as editing the title tags, meta descriptions, and URLs for your products and pages. You can also improve site speed, make use of blogging capabilities, optimize images, and build backlinks to enhance your store’s SEO.

4. How much does Shopify SEO cost?

The cost of Shopify SEO can vary widely depending on several factors, including your store’s complexity, your industry’s competitiveness, and whether you do it yourself or hire an SEO professional. Basic SEO improvements can be made at little to no cost using Shopify’s built-in tools, while professional SEO services can range from a few hundred to several thousand dollars per month.

5. Which SEO is better: WordPress or Shopify?

Both WordPress and Shopify have strengths in SEO, but the best choice depends on your specific needs. WordPress, with its vast array of SEO plugins like AIOSEO, offers more flexibility and control over SEO elements. Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach. Generally, WordPress might be better for those seeking deeper customization and control over SEO.

6. How do I check my Shopify SEO score?

You can use SEO audit tools such as Ahrefs, SEMrush, or Moz to check your Shopify SEO score. These tools can scan your Shopify store and provide a detailed report on your SEO health, including issues and areas for improvement. Additionally, Google’s Search Console and PageSpeed Insights are valuable tools for assessing aspects of your site’s SEO performance and speed optimizations.

In this guide, I’ll explain the different types of mobile payment systems, their benefits, and how to choose the right solution for your business. I’ll also go over my top 5 picks for mobile payment solutions. Whether you sell in-store, online, or on the go, this article will help you make an informed decision on the best mobile payment platform for your needs.

• What Are Mobile Payment Solutions?
• Types of Mobile Payment Systems
• Benefits of Mobile Payment Solutions for Small Businesses
• Key Considerations When Choosing a Mobile Payment Solution
• 5 Best Mobile Payment Solutions (Top Platforms for Accepting Mobile Payments)

What Are Mobile Payment Solutions?

Mobile payment solutions allow businesses to accept payments from customers’ mobile devices, often through a digital wallet. Instead of relying solely on cash or traditional credit card terminals, mobile payment systems provide a fast, convenient, and secure way to handle transactions.

Mobile payment systems work for both brick-and-mortar stores and online businesses, and they’re gaining popularity because of the convenience they offer. Without a mobile payment option, customers have to dig out their wallets to either swipe or enter details from their card. When you offer mobile pay, however, customers can simply make a few taps on their phone.

When you make the payment process easier, you remove a barrier to purchasing and can start earning more revenue.

How Do Mobile Payment Systems Work?

Mobile payment systems use technologies like Near Field Communication (NFC), QR codes, and mobile apps to facilitate secure, real-time transactions. Here’s a basic breakdown of how they work:

1. Customer Initiates Payment: The customer can use a mobile wallet app, such as Apple Pay or Google Pay, or a dedicated mobile payment app, like Venmo or PayPal, to make a purchase.

2. Payment Information is Processed: The payment data is transmitted securely through encrypted methods, such as tokenization, which replaces sensitive information with unique tokens.

3. Transaction Confirmation: Once the payment is authorized, both the business and the customer receive a confirmation of the transaction. The entire process typically takes just a few seconds.

These systems let businesses offer faster, more seamless transactions, whether in-person, online, or through mobile apps. They also provide an additional layer of security, making them increasingly popular with both businesses and consumers alike.

Types of Mobile Payment Systems

As a small business owner, offering mobile payment options helps you meet customer expectations and streamline your operations. Here are the main types of mobile payment systems for businesses.

1. Accepting Mobile Wallets (In-Person & Online)

A mobile wallet stores credit card or debit card information on customers’ smartphones. The most popular examples include Apple Pay and Google Pay. Customers can pay by tapping their phone at an NFC-enabled payment terminal, or by selecting their mobile wallet during an online checkout.

For in-store payments, you’ll need a terminal that accepts near-field communication (NFC).

For online payments, you can integrate mobile wallet options directly into your website’s checkout. These transactions are secure and offer a fast, convenient checkout experience for your customers, both in-store and online.

Best for: Retail stores, restaurants, eCommerce websites, and any business with a physical or online checkout.

2. Using Mobile Card Readers (That Also Accept Mobile Wallets)

Mobile card readers let you accept payments through your own smartphone or tablet. These devices are perfect for small businesses that don’t want to invest in a full-scale Point of Sale (POS) system but still need a flexible way to accept payments on the go. Mobile card readers plug into or connect via Bluetooth to your phone or tablet, turning it into a powerful payment terminal.

In addition to accepting debit and credit card payments, many mobile card readers now support mobile wallets like Apple Pay, Google Pay, and Samsung Pay. This means customers can use their smartphones or smartwatches to pay. They simply tap their device on the card reader, making checkout faster and more convenient.

Some mobile card readers, such as Square and Zettle by PayPal, also come with additional features like invoicing, inventory management, and reporting, offering a complete payment solution for both in-person and online transactions. These systems can integrate with your online store, allowing you to also accept payments through your website, all within one platform.

Best for: Small businesses, market vendors, and service-based businesses that need flexible, mobile payment options.

4. In-App Payments

For businesses with a mobile app, in-app payments allow customers to purchase directly within the app. This can include services like food delivery, online shopping, or digital subscriptions. Shoppers will be more likely to complete their purchase if they can quickly pay with their digital wallet without leaving the app.

Best for: Businesses with a dedicated mobile app, such as restaurants, retail stores, and subscription services.

5. Peer-to-Peer (P2P) Payment Apps

Peer-to-peer payment apps let users transfer money directly to each other via their smartphones. Popular examples include Venmo and PayPal.

Though traditionally used for personal transactions, many small businesses and freelancers now accept P2P payments for their convenience and lower fees.

Many P2P payment apps also offer online integrations, allowing you to accept payments through your website. For example, you can add a Venmo or PayPal button to your website’s checkout page to let customers pay directly from their mobile wallet.

Best for: Small-scale businesses, freelancers, market vendors, and service providers who want low-cost, convenient payment options both online and in-person.

Benefits of Mobile Payment Solutions for Small Businesses

If you’re a busy small business owner, you may wonder if it’s worth the time and effort to set up a mobile payment system. Here are a few of the benefits:

• Enhanced customer experience: Mobile payments make checkout quicker and easier, improving the overall customer experience.
• Compete with bigger brands: Customers often shop with larger companies due to the convenience they offer. Offering mobile payments can help close that gap.
• Increased security: With features like encryption and tokenization, mobile payment solutions offer enhanced security by protecting sensitive customer information during transactions.
• Faster transactions: Mobile payment systems speed up the checkout process, allowing you to serve more customers in less time, especially during peak hours.
• Flexibility for your business: Accept payments anywhere, whether you’re at your storefront, a pop-up event, or on the go. Mobile payment solutions let you handle transactions from anywhere with an internet connection.

Key Considerations When Choosing a Mobile Payment Solution

You’ve decided that your business needs to accept mobile payments. But which mobile payment system should you choose? Here are a few factors to help make a decision.

• Transaction fees and pricing: Evaluate transaction fees and other costs like setup or monthly fees. Choose a solution that aligns with your budget and sales volume.
• Integration with eCommerce platforms: Ensure the mobile payment solution integrates seamlessly with your existing eCommerce platform or POS system for streamlined transactions.
• Supported payment methods and currencies: Choose a solution that supports multiple payment methods, including credit cards, mobile wallets, and potentially international currencies. Make sure you can accommodate your diverse customer base.
• Security features: Look for solutions that offer strong security features such as PCI compliance, encryption, and fraud detection to protect both your business and your customers.
• Customer support and accessibility: Choose a provider that offers accessible support to resolve any issues quickly and efficiently.

5 Mobile Payment Solutions (Top Platforms for Accepting Mobile Payments)

1. Square

Uses: Mobile card reader, mobile wallet acceptance, in-person and online payments
Accepted payments include: Credit & debit cards, Apple Pay, Google Pay, Samsung Pay, Afterpay

Square offers a comprehensive mobile payment solution with mobile card readers, point-of-sale systems, and online payment processing. It’s popular with small businesses and integrates easily with eCommerce platforms for online transactions.

I’ve personally used Square for both in-person and online payments. I’ve used its card reader for personal transactions, and I relied on Square’s full system more broadly in the workplace. I helped manage multiple terminals and online payments, and I’ve used it to track inventory. I loved how I could easily log in to the app to view all transactions in one place. Square made it easy to manage and track purchases from a wide variety of payment methods.

Pricing: Starts at $0/month, plus processing fees which start at 2.6% plus $0.10 per transaction. Card readers and terminals range from free to $799.

2. Zettle by PayPal

Uses: Mobile card reader, mobile wallet acceptance, in-person and online payments, in-app payments
Accepted payments include: Credit & debit cards, PayPal, Apple Pay, Google Pay, Samsung Pay

Zettle by PayPal allows businesses to accept card and mobile wallet payments in person via a mobile card reader. It also integrates with PayPal for online payments, offering a flexible solution for physical stores and eCommerce.

Pricing: Starts at 2.29% plus $0.09 per transaction. Card readers start at $79.

3. Stripe

Uses: Online payments, mobile wallet acceptance, in-app payments, mobile card reader
Accepted payments include: Credit & debit cards, Apple Pay, Google Pay, Amazon Pay, Cash App Pay, Alipay, WeChat Pay, ACH transfers

Stripe is a leading online payment platform that lets businesses accept payments on websites and mobile apps. It integrates seamlessly with many eCommerce platforms and supports mobile wallets for easy checkout experiences. It also offers a mobile card reader.

Pricing: Starts at 2.9% plus $0.30 per transaction. Card readers start at $59.

4. Shopify Payments

Uses: Online payments, mobile wallet acceptance, mobile card reader
Accepted payments include: Credit & debit cards, Apple Pay, Google Pay, Shop Pay, PayPal Wallet

Shopify Payments is Shopify’s integrated payment platform, allowing businesses to accept payments on their online stores. If you’re looking for a platform for a new eCommerce store, Shopify is a great choice, as it will handle your payments for you and accepts multiple mobile wallets.

Pricing: Starts. at $29/ month. Online processing fees start at 2.9% plus $0.30 per transaction. Card readers start at $49.

5. Venmo for Business

Uses: Peer-to-peer (P2P) payment app, online payments
Accepted payments include: Venmo, linked bank accounts, debit/credit cards via Venmo

Venmo for Business allows small businesses to accept payments directly from customers through the Venmo app. It’s a P2P payment solution that can be used for in-person or online transactions. Venmo also offers a “Pay with Venmo” button that can be integrated into eCommerce checkouts, providing an easy and familiar option for customers.

Pricing: Starts at 1.9% plus $0.10 per transaction.

Start Accepting Mobile Payments for Your Business

Mobile payment solutions can improve your business by speeding up transactions, increasing security, and offering convenience. When you let customers pay with the most convenient methods, you can earn more sales and encourage customer loyalty.

If run an online store, consider using OptinMonster to convert your website visitors into leads and paying customers. OptinMonster’s lead-generation software offers powerful popups, Exit-Intent® technology, and seamless integration with your eCommerce platform. Get started today and turn your traffic into revenue!

Related Resources:

• 14-Point eCommerce Launch Checklist for New Store Owners
• The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue
• 8 Best WordPress Payment Plugins (Compared)

In this guide, I’ll explain the meaning of user-generated content, why it matters for your brand, and how to use it to grow your business. I’ll also share and analyze a few examples of how different companies use UGC. From collecting customer photos to featuring reviews on your website, UGC can enhance every stage of your marketing strategy and build stronger connections with your audience.

• What Is User-Generated Content (UGC)?
• Why UGC Is Important for Your Brand
• 3 User-Generated Content Examples
• Best Practices for Gathering & Using UGC

What Is User-Generated Content (UGC)?

User-generated content (UGC) is any promotional content that is created and shared by individuals rather than brands. With UGC, real-life customers and fans promote your product or service by sharing photos, reviews, testimonials, and videos of their own experiences.

UGC has a long history in digital marketing, and its importance has continuously grown and evolved. Way back in 2009, Burberry launched their “Art of the Trench” campaign. They asked real customers for photos of themselves wearing the brand’s signature trench coat, and Burberry featured these photos on their website and Facebook page.

The campaign was extremely successful. It contributed to a 50% increase in ecommerce sales and helped Burberry reach 1 million Facebook followers.

UGC is so valuable because it comes from real users who have no obligation to promote your business. That makes their endorsements more genuine and relatable. It also makes consumers part of your brand story, which increases engagement and makes them feel more connected to your brand.

Types of User-Generated Content

UGC can come in many different forms. Here are some of the most common types of UGC:

• Photos and videos: Customers sharing pictures of themselves using your product or recording video reviews.
• Social media posts: Posts from users, often with branded hashtags, that recommend your products or services.
• Reviews and testimonials: Written feedback on product pages or 3rd-party platforms like Yelp, Google, and Trustpilot.
• Blog posts: Detailed articles written by users, either on personal blogs or as guest posts, that discuss your products or brand.
• Forum posts and comments: Conversations and discussions on platforms like Reddit, where customers share experiences or recommendations.

To optimize your UGC strategy, encourage your customers to create a variety of content types and find ways to feature that UGC on your website and social media channels.

Why UGC Is Important for Your Brand

Your brand needs to invest in UGC for one important reason: the power of social proof.

Social proof is simply the idea that people look to others when making decisions. In marketing, it means that consumers want to know that other people are buying and enjoying your products. Social proof makes shoppers feel more confident about clicking that “Buy Now” button, and UGC is pivotal to providing that confidence.

Why USG Matters: A Common Use Case

Let’s say your company sells UV-protecting beachwear. One of your customers makes a social media post about the new swimsuit coverup they bought from your company for their vacation. One of their friends sees that post, and it catches their attention because they also have a beach trip coming up.

That friend then Googles your brand. They see video results of customers unboxing and reviewing your products. They also see Reddit discussions where users recommend your products as the best choice for UV-protective clothing.

When the shopper visits your website’s homepage, they see a live social media feed of customers who use your hashtag. The feed is full of photos of people happily and safely enjoying the sun while wearing your products. As the shopper continues to browse, customer reviews are displayed prominently on every product page. Some of those reviews include photos, so the shopper can see how your products look on different body types. The shopper selects a product, figures out their size, and places an order.

User-created content encouraged this shopper through every stage of the customer journey. From initial brand awareness to the final decision to purchase, they saw social proof that your product was the right choice for them.

While this is a hypothetical example, you’ve probably had a similar experience when deciding to buy from a new brand. For the vast majority of online shoppers, UGC is an integral part of reaching and converting your target audience.

Data-Backed Benefits of UGC

Let’s move away from the hypothetical and talk about hard data. Here are some statistics that prove the effectiveness of UGC.

Stackla (now Nosto) conducted a survey of 2,042 consumers to track post-pandemic shifts in shopping habits. Here’s what they found:

• 79% of people say UGC highly impacts their purchasing decisions. Compare this number to brand-created content at 12% and influencer-created content at 9%.
• 66% of consumers have purchased from a new brand after seeing consumer-posted images on social media

Stackla breaks that last number down into generational categories. UGC images have a greater impact on younger Gen Z consumers, with 73% saying they’ve bought from a new brand because of them.

Not only is UGC driving purchases, but it’ll likely become even more important as Gen Z gains more purchasing power.

That study isn’t a fluke. Here are some more findings from a 2022 report by Yotpo on UGC:

• 52% of shoppers are more likely to purchase if they see positive reviews on social media.
• 50% of consumers are more likely to purchase an item if reviews and other USG are displayed throughout the brand’s site.
• 63% of consumers trust product reviews more if they include photos or videos.

In short, user-created content has undeniable benefits for businesses and marketers. It turns your customers into your biggest advocates, and it helps you earn the trust of shoppers who are still deciding whether to buy from your company.

3 User-Generated Content Examples

1. Instagram Hashtag UGC Campaign by Maurices

The women’s clothing brand Maurices encourages customers to post their new outfits on Instagram using the hashtag #discovermaurices. This successful UGC campaign has yielded over 315,000 Instagram posts.

Maurices’ customers have made well over a quarter-million posts promoting the company’s products. That’s a lot of free advertising!

In fact, Maurices’ own Instagram page has only posted about 7,000 times, so this UGC campaign has increased their social media presence 45x.

Maurices makes the most of this customer-generated content, featuring some of the Instagram photos on the homepage of their website.

That means every online shopper sees real-life examples of customers enjoying the brand’s clothes. Shoppers also learn that they, too, could be featured if they make their own UGC posts with the hashtag.

2. Reviews & Customer Photos on Etsy

When people shop on Etsy, an online marketplace for handmade products, they depend heavily on reviews. Etsy has over 6 million active sellers, so shoppers rely on UGC to determine the trustworthiness of sellers and the quality of the products.

On every Etsy product page, you can view reviews for that specific item or all reviews for that seller.

Etsy also allows customers to upload photos with their reviews, so shoppers can see exactly what the items actually look like. Each product page includes a gallery of customer photos.

For example, here’s the photo gallery for a shop that sells downloadable 3D printing files. These UGC photos show the results that customers have gotten when they printed the files:

Users can click each image to access its accompanying review. In this review for a customizable leather sign, visitors can see exactly what the final results look like:

Etsy is full of small businesses, startups, and individual sellers trying to win shoppers’ trust. UGC reviews and photos help accomplish this goal, by proving that other real customers are happy with their purchases.

3. UGC Testimonials for OptinMonster

Here at OptinMonster, we regularly collect testimonials from our customers. Those testimonials share real-life stories of how our lead-generation software has helped business grow their email lists and increase sales. Here’s an example of an OptinMonster testimonial from digital marketing expert Neil Patel:

We feature these testimonials heavily throughout our website. For example, we have a dedicated testimonial page:

We also showcase a testimonial right at the top of our pricing page:

We also regularly include testimonial quotes in our Exit-Intent® popups, such as this one:

When potential customers browse our site, they constantly see strong social proof of our product’s quality and benefits. This UGC has worked, helping OptinMonster grow to over 1.2 million users.

Want to learn more about testimonials? Check out these 2 articles:

• How to Ask for a Testimonial: 7+ Tips to Get Glowing Customer Quotes
• 10 Creative Examples of Testimonials to Win Customers

Best Practices for Gathering and Using UGC

Now that you understand the value of user-generated content, it’s time to implement a solid strategy for gathering and leveraging it. A well-planned UGC campaign can help you boost brand awareness, drive engagement, and build trust through authentic social proof. Here are some best practices to help you maximize the impact of UGC.

1. Set Clear Goals for Your UGC Campaign

Before launching a UGC campaign, you need to define your objectives. Is your goal to raise brand awareness, promote a new product, or increase subscribers? Knowing your goals will help you create a campaign that resonates with your audience and meets your marketing needs.

For example, if you’re looking to grow your social media presence, you could encourage customers to share their experiences using your product with a specific hashtag. This not only generates UGC but also boosts your visibility on platforms like Instagram, X (formerly Twitter), and TikTok.

If you’re focused on conversions, consider including customer-generated content throughout your website to build trust. Display customer photos, reviews, and testimonials on key landing pages.

2. Ask for UGC on Your Website

Your customers are already shopping on your site, so take advantage of that opportunity to ask for user-generated content.

By strategically prompting customers during their shopping journey, you can collect valuable UGC that builds trust and drives sales. Here are a few tips to get more UGC through your website:

• Include Review Requests on Product Pages: Allow customers to leave reviews and upload photos directly on your product pages. This is an easy way to gather authentic user feedback and real-life visuals of your products. Adding photos to reviews can boost trust even further. Be sure to feature a prominent “Write a Review” or “Upload a Photo” button to make it simple for users to contribute.
• Incorporate Call-to-Action Banners: Add a call-to-action (CTA) banner on your website inviting users to share their experiences. For example, a banner could say “Bought this product? Share your photo and get featured on our site!” This gentle nudge can motivate customers to submit UGC either through social media or directly on your site. You can create a banner in minutes with one of OptinMonster’s floating bar templates
• Use Post-Purchase Popups: After a customer makes a purchase, they’re at the peak of their positive experience. With OptinMonster, you can create post-purchase popups that encourage customers to submit UGC directly on your website or share it on social media with a branded hashtag.

OpinMonster has a popup template that’s perfect for getting short customer testimonials:

This is just one of OptinMonster’s 700+ pre-made templates, which you can easily customize in our drag-and-drop builder.

3. Use Email Marketing to Get UGC

Email marketing is one of the most effective tools for nurturing your customers and building long-term relationships. It’s also an excellent way to gather user-generated content from happy customers. Here are some strategies to encourage UGC through email marketing:

• Send Post-Purchase Emails: After a customer has made a purchase, follow up with a post-purchase email asking them to share their experience. Timing is key here. Send the email after they’ve had a chance to use the product, and include a direct call-to-action (CTA) asking them to submit a review, upload a photo, or share a testimonial. For example, your email could say, “Loved your purchase? Share a photo of your new [product] and tag us on Instagram to get featured!” You can even incentivize the request by offering a discount or small reward for sharing.
• Include a Review Request in Your Follow-Up Emails: If a customer hasn’t shared a review or UGC after their initial purchase, include a gentle reminder in your follow-up emails. These emails can remind them how valuable their feedback is to your brand and can include a quick link to submit a review or upload a photo.
• Feature User-Generated Content in Your Emails: Featuring UGC in your marketing emails can inspire other customers to contribute their own content. For example, include a section in your email showcasing photos or reviews from real customers. Then add a CTA encouraging readers to submit their own UGC for a chance to be featured. Seeing how other customers are recognized will motivate your subscribers to participate as well.

4. Run UGC Contests and Giveaways

Contests are an excellent way to incentivize UGC. By offering a prize, you encourage users to participate, creating a sense of excitement around your brand. The best part? You can gather a lot of high-quality content from your customers in a short period.

RafflePress, the leading WordPress giveaway plugin, makes it simple to host UGC contests.

With its Image Submission feature, participants can easily upload their photo entries, and you can manage submissions from your dashboard. It’s the easiest way to run viral contests that generate UGC.

Start Hosting Contests with RafflePress!

5. Feature User-Generated Content on Your Website

Now that you’ve gathered all this valuable UGC, it’s time to show it off! When potential buyers see real people using and enjoying your products, it provides powerful social proof that can drive sales. If you run an eCommerce store, make sure that your reviews are displayed prominently on all product pages. For other online businesses, you should feature testimonials on high-profile pages, such as your pricing page or subscription page.

If you really want to highlight your customer-generated content, Smash Balloon has a suite of WordPress plugins that let you easily embed social media and review feeds on your website.

These plugins include:

• Facebook Feed Pro: Display Facebook reviews and community posts right on your website.
• Instagram Feed Pro: Set up hashtag feeds to promote your UGC campaigns.
• Twitter Feed Pro: Embed X feeds based on hashtags or search terms
• Reviews Feed Pro: Create a feed of 3rd party reviews from platforms like Google, Yelp, TrustPilot, WordPress.org, TripAdvisor, and Facebook.

Learn more about these plugins in my complete Smash Balloon review. Then, you can choose to purchase the All Access Bundle or select 1 or 2 of these plugins.

Show Off Your UGC With Smash Balloon!

6. Always Get Explicit Consent Before Sharing

When gathering UGC, always ensure that you have the proper permissions to use and share customer content. Tools like SmashBalloon display feeds directly from the social media sites that users are posting to, so you don’t have to worry about asking permision.

However, if you’re going to share the UGC in other ways, you should always get explicit permission first.

For example, if you use an OptinMonster popup to ask for a testimonial, you can add a checkbox that says something like:

I agree that [brand name] can use my comment and first name for marketing

Alternatively, you can require an email address, so you can ask permission in a follow-up email.

Grow Your Business With User-Generated Content

User-generated content is one of the most powerful marketing tools available to brands today. It turns your customers into marketers, and it builds credibility, increases engagement, and drives sales. By incorporating UGC throughout your website, emails, and social media, you give potential customers the reassurance they need to choose your product.

Thankfully, there are several tools available to help you gather and showcase your UGC:

• Ask for reviews and testimonials with onsite popups from OptinMonster
• Use RafflePress to host UGC giveaways
• Embed UGC feeds on your website with Smash Balloon
• Add testimonials to your OptinMonster Exit-Intent® popups to convince abandoning visitors to complete their purchase

Related Resources:

• How to Get More Reviews (10 Tips)
• Social Proof Statistics: Powerful Facts That Will Help Boost Your Brand
• How to Increase Sales With Social Media: 9 Expert Tips
• 21 Best Social Proof Tools Your Business Needs for Growth
• Best Instagram Plugins for WordPress

Marketers have long used FOMO to influence consumer behavior and drive results. However, many still lack a clear understanding of FOMO marketing and how it can effectively boost eCommerce sales.

But there’s nothing to worry about because in this FOMO marketing guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective.

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself!

Here’s a table of contents for easy navigation:

1. What is FOMO?
2. What is FOMO Marketing?
3. Why Use FOMO Marketing?
4. FOMO Marketing Strategies
5. Best FOMO Marketing Examples

What is FOMO?

FOMO, or Fear of Missing Out, is a psychological phenomenon that drives individuals to seek information, experiences, and social connections to avoid feeling left behind or excluded. This fear can influence decisions, behaviors, and emotional well-being.

According to a study published in Computers in Human Behavior, FOMO is

“a pervasive apprehension that others might be having rewarding experiences from which one is absent.“

It is a psychological phenomenon characterized by the fear or anxiety of being left out of exciting or rewarding experiences. It stems from the innate desire to participate in social activities, events, or opportunities others enjoy.

Now let’s read about fear of missing out marketing.

What is FOMO Marketing?

FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert.

By creating a sense of exclusivity, scarcity, and time-limited opportunities, FOMO marketing taps into the emotional response triggered by the potential loss of a valuable experience.

This marketing technique has proven highly effective because it captures attention, creates a sense of urgency, and compels consumers to take immediate action.

Why Use FOMO Marketing?

Let’s look at some FOMO statistics, as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics.

A lot of data suggests that FOMO is most prevalent among millennials. Around 69% of millennials experience the phenomenon, and according to Strategy Online, 60% of millennials make impulsive purchases because of FOMO. In other words, they’ll buy something just because they feel they might miss out.

However, it’s not just millennials who suffer from FOMO. According to other data, more than half of people using social networks suffer from FOMO.

With more than 3 billion active social media users worldwide, according to We are Social, that’s a huge potential audience.

The bottom line: FOMO marketing is essential, no matter what age group or location you’re targeting.

FOMO Marketing Strategies

Let’s learn how to create FOMO in marketing by looking at the following FOMO marketing strategies.

A. Limited-Time Offers and Flash Sales

By offering time-limited discounts, promotions, or deals, businesses create a sense of urgency and encourage immediate purchase decisions.

• Countdown timers: Visually represent the urgency of the offer.
• Tiered discounts: Offer increasing discounts as the time limit approaches.
• Product bundles: Create additional value by bundling products for a limited time

Recommended Reading: 23 Stunning Sales Promotion Examples To Crush Your Sales

B. Exclusive Access and VIP Memberships

Providing exclusive access to special events, products, or content for loyal customers or members builds a sense of exclusivity and fosters customer loyalty.

• Loyalty programs: Reward repeat customers with exclusive perks and early access.
• Referral programs: Encourage customers to share products with friends for exclusive benefits.
• Tiered memberships: Offer varying levels of exclusivity based on membership tier.

Recommended Reading: What is a Membership Website? (7 Examples of Successful Membership Websites)

C. User-Generated Content and Social Proof

Showcasing real customer experiences and testimonials through user-generated content creates social proof and increases trust, thereby fueling FOMO.

• Live feeds: Display real-time purchases or interactions to demonstrate popularity.
• Influencer takeovers: Collaborate with influencers to showcase product usage and endorsements.
• Customer testimonials: Highlight positive experiences to build trust and credibility.

Recommended Reading: 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)

Recommended Reading: 18 Best Social Proof Software Tools to Boost Sales

D. Influencer Partnerships and Collaborations

Collaborating with influencers or industry experts to promote products or events can amplify FOMO by leveraging their authority and reach.

• Micro-influencer collaborations: Target niche audiences for more authentic engagement.
• Gifted products: Provide influencers with products to encourage organic promotion.
• Exclusive influencer codes: Offer unique discounts to drive sales and track performance.

Recommended Reading: Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Best FOMO Marketing Examples

Now that we have gone through the FOMO meaning, FOMO marketing meaning, and strategies, it’s time to look at some FOMO marketing examples to see FOMO in action.

1. Show That People Are Buying

Some of the most effective FOMO marketing techniques trigger the feeling without even making a sales pitch.

These days, it’s not unusual to see live information on sales when you visit a website, as in this FOMO marketing example from SeedProd:

This shows a recent purchaser’s first name and location, so it’s clear it’s a real person. If visitors to your site know other people are buying, they’ll also want to buy.

SeedProd is using TrustPulse social proof notifications to create these popups.

Be sure to check out our guides on the best WooCommerce plugins and best Shopify apps for more useful tools like this.

Related ContentHow to Use a Recent Sales Popup to Boost Your Revenue

2. Display Best Selling or Top Rated Items

When website visitors are able to see what your best-selling or top-rated products are, it will give them a healthy dose of FOMO too. After all, when you see a cool product that other people are buying, you’ll want it for yourself.

So, be sure to display the best-selling or top-rated items prominently on your website. Here’s how the cosmetics company ColorPop does it:

You can easily display your best-selling or top-rated products in the same way with SeedProd.

SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. You can choose from a standard products grid, best-selling products, top-rated products, sale products, and more. Simply drag the product block and drop it onto your page.

You can even create a custom WooCommerce checkout page with a showcase of best-selling products. This is a great way to increase your average order value.

3. Highlight Missed Opportunities in Your Messaging

One site that’s great at using these FOMO tactics is Booking.com, which has multiple examples of FOMO on every page. In this tip, we’re focusing on ramping up FOMO by showing that visitors have actually missed out on a great deal.

Booking.com shows this with messaging showing when the property you’re looking at is sold out in big red letters:

As we move forward, you will see more FOMO marketing examples from Booking.com.

4. Show Stock Levels

Scarcity is a big component of FOMO marketing because if something’s about to run out, there’s a huge incentive to get it now. There are many ways to highlight scarcity.

For example, if you’re running an online store, you can show stock levels, as Amazon does:

Or, if you’re in the travel business, you could show the number of spaces left, as Booking.com does:

And you can ramp up the FOMO advertising with “while stocks last” messaging, that suggests that your product or service is about to run out or disappear:

For more inspiration, check out our article on scarcity examples.

5. Make Your Visitors Watch the Clock

When thinking about how to create FOMO, you can also look into urgency in marketing. It’s another tactic that triggers loss aversion, a fancy term for FOMO. If your visitors think they’ll miss out by running out of time, they’re more likely to reach for their virtual wallets and commit to a purchase.

You can do this by showing a countdown timer or even with messaging about when deals end, like in this FOMO marketing example on Amazon:

Or by offering different discount levels on different days, like the Chemical Guys:

Or by creating a countdown popup like this one:

Read How to Create Urgency in Marketing for more help implementing this tactic.

6. Stir Their Competitive Spirit

Not only do we not like missing out, but we hate the thought that others might get something great before we do. That’s why good FOMO marketing campaigns play on this feeling to inspire action. Here are a couple of examples.

Booking.com shows how many people are viewing a property. The underlying message is that if you don’t move fast, you’ll end up missing out:

Or you could show the number of people who’ve already taken a deal, as Amazon does:

If you’re in the software business, you could even show the number of users. Software companies often use FOMO with beta trials, where accepting limited numbers makes those few spaces seem very desirable.

7. Offer a One-Shot Deal With Exit-Intent®

OptinMonster’s Exit-Intent Technology® is a great way to deliver FOMO marketing campaigns. This powerful feature detects when people are about to leave your site and triggers a campaign just before they do.

It’s proven to work:

• Rich Page used exit-intent to boost conversions by 316%
• Ryan Robinson engineered a 500% increase in subscribers with exit-intent
• Podcast Insights combined exit-intent with our onsite retargeting feature to get a 1099% boost in conversions

To use exit-intent for FOMO marketing, follow our instructions for creating your first campaign, and create your discount offer. Enable exit-intent in the display rules section of the OptinMonster campaign builder:

Enable an additional display rule to specify which visitors should see the campaign. For example, you can show the campaign only to visitors on certain pages with page-level targeting.

8. Limit Free Shipping

Did you know that around 90% of shoppers list free shipping as their prime incentive for buying online? That’s one reason why FOMO marketing campaigns that limit free shipping can be really effective.

C’mon, we’ve all bought something extra on Amazon to get free delivery, haven’t we? If people feel they’ll miss out on free shipping by not making a purchase, they’ll likely make it, especially if the additional expenditure is relatively small.

Let your customers know how much more they have to spend to get free shipping, or simply place a banner at the top of your page, showing the threshold for obtaining that benefit. You can easily do this with one of OptinMonster’s floating bar campaigns.

Pro TipDid you know you can use the same floating bar campaigns to create custom alerts for your customers? Learn why you to create a website alert banner to keep your customers well-informed.

9. Be Explicit about FOMO

You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this campaign:

Image Source

You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this FOMO marketing example:

10. Let Your Content Expire

As a business, a lot of your content marketing strategy is about creating content that’ll stick around so you can use it to build authority, get inbound links, improve your search ranking, and win customers.

But there’s another way to pique visitors’ interest by using a FOMO marketing tactic: expiring content. Expiring content mixes urgency, scarcity, and exclusivity to ramp up that FOMO vibe.

Snapchat is the ultimate example of expiring content. One of the reasons Snapchat is so successful, and why teenagers can never leave their phones, is because if you don’t see the content while it’s there, you’ll lose your chance forever.

And here’s a thought: those early Snapchat users (the site launched in 2011) will soon be in their 20s, and they’ve grown up with this FOMO mindset.

Software companies use this same principle when they’re about to change their pricing plans, giving users an option to lock in the old price before it’s too late. Here’s an example from Iconica:

11. Use a Content Upgrade

While we’re on the subject of content, an opt-in content upgrade is a great FOMO marketing technique. That’s because gating content means there’s scarcity in our minds at least, and scarcity triggers FOMO.

You can use OptinMonster to gate content with our Content Lock feature to make visitors want your content upgrades.

OptinMonster customers have used content upgrades to boost conversions by 150% and increase customer retention by 72%.

To implement this, use your blog posts as content upgrades or try one of these ideas.

12. Trigger FOMO with Images

People respond to visuals, so when creating FOMO marketing campaigns, it’s essential to get the images right. An excellent FOMO marketing example comes from Express, which offers a rewards program.

As Stephan Brady points out, along with the “don’t miss out” messaging, the background image suggests that opting in will ensure you have a great time, which means you’re missing the party if you don’t opt-in.

To find the right images for your FOMO marketing campaigns, check out our guide to finding free images online.

13. Make Your Offer Exclusive

There’s nothing to trigger FOMO like exclusivity. As human beings, we love the thought of getting our hands on an opportunity very few people have. Don’t believe us? Check out any airport boarding gate and see how happy the people with priority access are.

Or think about how many people have signed up for Amazon Prime (more than 100 million!) to get deals other Amazon shoppers can’t get.

While those are great FOMO marketing examples, you can also use exclusivity by creating a limited-edition product or service. In the example below, Heinz combines this with time-based scarcity to make a compelling FOMO marketing offer:

14. Show Social Proof

Social proof is a highly effective marketing tactic, and not just for FOMO marketing campaigns. That’s because, besides the FOMO factor, social proof ties into our need to be part of a group.

If other people like us are sharing, engaging, or buying, we want to do it too, so we’ll feel a sense of belonging and won’t miss out.

The best way to leverage the power of social proof is by using TrustPulse. TrustPulse is a social proof software that can instantly increase site conversion rate by up to 15% by showing off real-time, verified customer activity right on your page in a little popup bubble:

TrustPulse also lets you show “On Fire” notifications that are great for leveraging FOMO on landing pages and checkouts:

Get Started for FREEYou can get started with TrustPulse for free!

You can also use social proof by showing the number of customer reviews a product has:

Or by showing huge numbers of people you’ve helped, as we do on our own site:

To use social proof as a FOMO marketing tactic, check out these social proof tips and examples.

15. Promote Experiences

Another way to use FOMO tactics is to let your users help. Using user-generated content (UGC) lets visitors and potential customers vicariously share in the experience of using your products and services, so they want to do it too. After all, real proof from real people is going to be much more compelling than any of your FOMO advertising campaigns.

Here’s an example of UGC from Wayfair, under the #wayfairathome social media hashtag:

And instead of leaving all of your UGC on social media, you can seamlessly integrate it into your website using a plugin like Smash Balloon.

With Smash Balloon’s Instagram Feed Pro, you can easily embed an Instagram hashtag feed anywhere on your site to showcase UGC.

It’s super simple to set up and you can completely customize your feed. You can choose from different layouts, design the feed to match your brand, hide or show likes and comments, highlight specific posts, and more.

Check out this guide on how to add an Instagram hashtag feed to WordPress for more details.

16. Offer Rewards for Early Decisions

Giving a freebie is a good way to attract customers. However, you can make it even more effective by limiting that freebie. Offline, you see this tactic when stores offer a gift or special discount to the first 100 customers, and that usually makes hundreds of people line up.

Online, you can follow the example of Huawei, and offer a gift for the first 100 purchasers:

Image Source

17. Boost FOMO Marketing with Email

Email marketing remains a great way to reach your customers. Our email marketing statistics roundup shows around 90% of people use it. So it’s an excellent tool for FOMO marketing campaigns.

You can effectively use email marketing with any other FOMO marketing examples we’ve listed. For example, you can send emails to:

• Let subscribers know about exclusive deals or rewards
• Tell them when items they’ve saved are about to run out
• Remind them about items in their shopping cart with cart abandonment messages

You can also combine FOMO email messaging with onsite retargeting to offer subscribers who follow a link a special deal via a popup marketing campaign.

Here’s how you can enable onsite behavioral retargeting with OptinMonster.

Recommended Reading: How to Grow Your Email List: 23 Proven and Simple Ways

That’s it! Now you can use these easy-to-implement FOMO marketing examples to get more FOMO sales from visitors and customers. Next, see how to boost sales on Shopify, and to increase average order value with upselling examples.

And follow us on YouTube,Facebook, and Twitter for more marketing tips and tricks and in-depth guides.

FOMO Marketing FAQs

1. What is FOMO in marketing?

FOMO, or Fear of Missing Out, in marketing refers to a strategy designed to evoke anxiety in consumers that others are enjoying experiences or possessing products that they are not, potentially leading to a feeling of missing out. This tactic encourages consumers to make quicker decisions to purchase, subscribe, or engage with a product or service to avoid the feeling of being left out.

2. How to create FOMO in marketing?

To create FOMO in marketing, you can:

1. Limited Time Offers: Promote products or services as time-sensitive to create urgency.
2. Exclusive Content or Products: Offer special editions or early access to products for a select group of customers.
3. Social Proof: Use testimonials, user reviews, and social media shares to show how others are benefiting from your offerings.
4. Countdown Timers: Include these in your promotions to remind customers of dwindling time to act.
5. Highlight Popularity: Show how popular an item is, indicating high demand and potential sell-out risk.

3. How to use FOMO in marketing?

To effectively use FOMO in marketing:

• Segment Your Audience: Tailor your messages to different segments to make them more personal and relevant.
• Leverage Social Media: Use platforms where your audience is active to share user-generated content, testimonials, and live events.
• Email Campaigns: Send targeted emails highlighting limited offers, exclusive deals, and last chances.
• Remarketing: Remind visitors who left your site without purchasing about what they’re potentially missing out on.

4. Is FOMO marketing ethical?

FOMO marketing, or Fear of Missing Out marketing walks a fine line ethically. When used responsibly, it can be a powerful and legitimate marketing strategy. However, it becomes unethical if it deliberately misleads consumers, creates unnecessary anxiety, or exploits vulnerable individuals. Marketers need to ensure their FOMO tactics are truthful and not manipulative, maintaining transparency and integrity in their campaigns.

What does FOMO stand for in business?

In business, FOMO stands for “Fear of Missing Out.” It refers to the strategy of leveraging consumers’ fears of missing out on benefits, experiences, or products that others have. This concept is used to drive decisions and actions like purchases, subscriptions, and participation in events.

5.  What is FOMO in retail?

In retail, FOMO is used to drive immediate sales by creating a sense of urgency and scarcity around products. Retailers may implement FOMO through flash sales, limited-edition products, or exclusive offers that are only available for a short period. This strategy helps to increase foot traffic in stores or clicks online by encouraging consumers to act quickly to avoid missing out.

6. What are FOMO ads?

FOMO ads are a marketing strategy that exploits the human fear of missing out by creating a sense of urgency and exclusivity to encourage immediate action from consumers.

If you want to start a blog that makes money, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue.

Let’s dive right in!

Ultimate List of Blogging Statistics and Facts

We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

General Blogging Statistics

1. 7.5 million blog posts are published every day.
2. More than 409 million people view over 20 billion pages each month on WordPress.com.
3. On average, it takes about 4 hours to write a blog post.
4. The average reader spends 52 seconds reading a blog post.
5. There are approximately 600 million blogs in the world in 2023.
6. The average blog post length is 1,416 words in 2023.
7. Only 14% of bloggers write blog content that’s 2,000+ words in length.
8. 44% of bloggers publish new content between three to six times monthly.
9. 65% of content marketers say they have a documented content strategy.
10. 71% of B2B buyers consume blog content during their buyer journey.
11. A blog increases your chances of ranking higher in search by 434%.
12. 61% of Americans spend 3X more time-consuming blog content than emails.
13. Blog posts with 6-13 word long headlines tend to drive more traffic.
14. Odd-numbered headlines perform better than their even-numbered counterparts.

Blogging SEO Stats

15. Only 38% of bloggers are updating older articles.
16. 34% of bloggers say that updating content produces strong results.
17. Around 5% of bloggers don’t have access to analytics.
18. Titles with 6-13 words attract the highest and most consistent amount of traffic.
19. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
20. 72% of online marketers describe content creation as their most effective SEO tactic.

Want more SEO statistics? We got you covered.

Blogging Traffic Stats

21. Businesses that blog experience twice as much email traffic as businesses who don’t.
22. Having a hyphen or colon in the headline increased click-through rates by 9%.
23. Making your headline 6-8 words can increase your CTR by 21%.
24. Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.
25. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

Guest Blogging Statistics

26. 60% of blogs write 1-5 guest posts per month.
27. 3% of blogs write over 100 guest posts per month.
28. Only 6% of bloggers publish the majority of their original content as guest posts.
29. 62.96% of readers perceive blogs with multiple authors to be more credible.
30. 79% of editors say guest content is too promotional.
31. Guest content is in higher demand in the summer months of June, July, and August.

Travel Blogging Statistics

32. 59% of travel bloggers run more than one travel blog.
33. Over 80% of travel planning is done through the internet and is growing.
34. 33% of US travelers use travel blogs for travel advice.
35. The majority of travel blogs are between 1-4 years old.
36. Most travel blogs use publication and sponsored posts as one of the main income sources.
37. The average travel blogger will charge an average of $200 per sponsored post.
38. 94% of travel blogs sell advertising.
39. Most travel blog’s traffic mainly stems from non-brand search with direct traffic a distant second.

Blogging Growth Stats

40. The number of bloggers in the USA is expected to grow to 31.7 million in 2020.
41. There are more than 500 million blogs that exist in 2019.
42. Tumblr has more than 440 million blogs.
43. WordPress has about 60 million blogs.
44. Blogging has grown by 12% since 2015.
45. At this moment, there are roughly 1.9 billion web pages. Judging by the growth rate, we will be hitting 2 billion in less than a year.
46. The average blog post is 1151 words, that’s a 42% increase in the last 5 years.

Social Media Blogging Statistics

47. 66% of marketers reported using blogs in their social media content in 2017.
48. 59% of people will share an article without reading it first, or ever.
49. LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
50. 95.9% of bloggers promote their blog posts via social media.
51. Tumblr had 456.1 million blog accounts as of January 2019.
52. 69% of bloggers say they use social share buttons.

Blogging With Visuals and Videos Stats

53. Articles with images get 94% more views as opposed to those with no visuals.
54. 71% of bloggers report using visuals as part of their marketing strategy.
55. Using photos of real people instead of stock photos can result in a 35% conversion increase.
56. 43% of consumers increasingly want video content from marketers.
57. 19% of bloggers are now including video in their typical posts.
58. 45% of bloggers who add audio to their posts such as podcast see better results.
59. Video content is 50 times more likely to drive organic search traffic than plain text.
60. 32% of marketers say visual images are the most important form of content for their businesses.

Blogging Statistics for Marketers

61. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
62. 61% of the most effective B2B content marketers meet with their content team daily or weekly.
63. 64% of B2B marketers outsource blog copywriting.
64. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023.
65. 60% of marketers have a documented personalization strategy.
66. 57% of marketers say they’ve gained customers specifically through blogging.
67. 53% of marketers say blogging is their top content marketing priority.
68. B2B marketers who have blogs get 67% more leads than those who don’t.
69. Around 60% of marketer will reuse blog content 2-3 times.
70. 60% of B2B marketers struggle with creating engaging content.

How To Ensure Your Blog Stays Relevant

The blogging industry has become extremely saturated. Ever since the first bloggers shared their success stories publicly, more and more people are getting into the industry.

As a result, competition has gotten higher, and surviving as a blog these days has become increasingly difficult. If you’re not putting in the effort, you’re more than likely going to fail.

But there’s one very important thing you can do that most thriving blogs are doing today. That’s to create “evergreen content”, which is essentially content that doesn’t have an expiry date. People can look back at it in years from now and still find it useful.

It’s also common for bloggers to revisit old content and update the information to provide a fresh take on the subject. Bloggers have stated that content that gets touched up like this is an excellent way to boost SEO.

Related Content13 Best Blog Sites: Which Is Right For You?

Blogging Predictions

So, now that you know this information, what do you do with it?

It’s difficult to know the answer to that unless we first look at where blogging is going, and if it’s still worth putting time and energy into your blogging efforts.

Like Bitcoin, we could be seeing blogging’s peak at the moment, and one day we could wake up to a huge crash.

But as the blogging statistics show, it doesn’t seem like it’s going anywhere anytime soon. It’s still totally relevant in 2024 and is steadily rising.

It might be hard to determine exactly how many blogs there are out there at any given moment. The blog marketing stats say about 600 million, although that number also includes inactive sites, which may affect the accuracy of the statistic.

Also, not all platforms choose to share their data publicly.

And although it may be hard to accurately gauge how many blogs there are, one thing’s for sure: At this rate, we will be celebrating 1 billion blogs in no time!

Let’s see what the future holds.

Sources (aka, “Everything We Went Through so You Didn’t Have To!” ? )
HubSpot | SEO Tribunal | TopRank | Content Marketing Institute | IsItWP | Jeff Bullas | Marketing Experiments | Social Media Examiner | Statista | Travel Memo | Professional Travel Bloggers Association | Referral Rock | SEJ | Junto | Orbit Media | Impact | Tech Client | ConversionXL | WordPress | Neil Patel | Red Website Design | Growth Badger | Hosting Tribunal  | Tech Jury